How can Nordalux assist in boosting sales

Ask Me Anything Q&A Nordaluxamaapril

Topic summary

A shop owner operating since January 2025 in the antique and vintage sector seeks guidance on improving sales and European market exposure. They currently use Facebook, newsletters, and word-of-mouth for promotion.

Nordalux’s recommendations include:

  • Clarifying business model (B2B vs. B2C) before market positioning
  • Developing a credible, professional website beyond a simple one-page design, as Central European customers prefer established, trustworthy online presences
  • Establishing Google presence for visibility
  • Considering Etsy as a platform, noting its current momentum in the vintage market

Current status: The shop owner has requested clarification on two points:

  • The meaning of “B2B/B2C orientation”
  • What “Google presence” specifically entails

The discussion remains open, awaiting Nordalux’s response to these follow-up questions.

Summarized with AI on October 29. AI used: claude-sonnet-4-5-20250929.
1

My shop exists since Jan2025 online. We are in the antique and vintage business, we have sales, however sales can always improve. Using FB, newsletters and word-by-mouth contacts to boost sales.

How can Nordalux assist to boost our sales and exposure in Europe?

Thank you

2

Hello Ludwid,

we can position you on the market through our network. But before this happens, the orientation of B2B / B2C should be decided. Europeans, especially Central Europeans, want to look at reputable shops or websites. The ones that inspire confidence. 10-minute shops only put people off. With an ONepage, it is usually difficult or even impossible to gain a foothold quickly.

I don’t see any Google here yet. You should also have a presence there. What’s more, etsy is a platform that is currently getting a good boost for vintage.

3

Good day,

thank you for your reply.

a) What does ‘orientation of B2B / B2C should be decided’ mean?

b) What do you mean with ‘I don’t see any Google here yet’?

Thank you