We are a clothing brand based in UAE CAS Abaya. We are using Craft theme for now, But our conversion rate is very low. What things should we improve to increase CVR?
Topic summary
Low conversion rate (CVR = conversion rate) on a UAE clothing site using the Craft theme; seeking ways to improve.
Key recommendations:
- Theme and UX: Premium themes aren’t necessarily conversion-tested. Consider a well-tested stock Shopify theme customized for brand look. Fix low color contrast and improve price visibility.
- Payments: Add PayPal at checkout to reduce friction.
- Content: Product photos are strong; add close-up fabric shots. Strengthen product descriptions.
- Traffic and analytics: Ensure sufficient, high-quality traffic; with under ~50 visitors/day it’s hard to diagnose drop-offs. Share daily visitor numbers and analyze where users exit.
- Experimentation: Run A/B tests (compare variant versions) on descriptions and pricing. A tool was offered that auto-generates and tests copy/prices with a free plan.
Notable claim: One contributor reports 12–15% conversion on good days using modified stock Shopify themes.
Status and next steps:
- Offers made for a Google Meet review and an app trial/credit.
- Awaiting traffic metrics and any adoption of suggested changes. Discussion remains open with no final resolution yet.
1 Like
Premium themes are made by designers, not ecommerce experts, and few have been tested for conversion rates. Take a look at nike.com. Looks a lot like one of the free Shopify themes, doesn’t it?
Shopify spends a lot of money, time, and energy, testing the conversions of the themes they promote. I can usually get a Shopify store with a stock theme modified to look more customized converting at 12-15% on good days.
You probably also have poor color contrasts, poot price visibility. Without knowing more about your store, product, pricing, it’s difficult to say. Would you like to get on a google meet to go over some potential pain points?
So far i can see in your website no PayPal payment option in check out. It’s mandatory to make easy payment.
HI there,
Often times I see stores with poor quality product photos, but NOT YOU! Excellent product photos. Maybe add some super closeup photos of the clothing to display the fabric quality.
The very first thing would be to ensure the quality of traffic visiting your store is of good quality. If you are getting anything under 50 visitors a day it’ll be hard to identify where customers are dropping off. How many visitors are you getting in a day?
Also, I think your descriptions could use some work. I launched Crowly some weeks ago to help merchants like you automate conversion rate optimization.
In basic terms it auto-generates descriptions and/or pricing and continuously tests the best performer against new ones. As traffic comes in, the app will find the ideal pricing and descriptions for each of your products
Alternatively, If you prefer a more hands-on approach, you can handpick descriptions and pricing to test (generic A/B testing).
The app has a free plan + I’d really love some feedback as well 
If you like it, i’d be happy to send you an app credit so you can test out the Plus plan.
All the best,
Ethan