How can we improve our new men's sweater online store?

Store Feedback
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Topic summary

Feedback centers on improving a newly launched men’s sweater store (gorilla design) across UX, trust, and conversion.

Homepage/UI

  • Reduce header/nav height; move menu to one row with logo.
  • Enlarge hero/banner, add emotive headline and clear primary CTA; increase spacing; center texts.
  • Add announcement bar (e.g., 25% off), featured/bestseller block, and product listing with add-to-cart.
  • Add favicon; social sharing buttons; trust badges; shipping/returns info in footer.

Product page/Conversion

  • Clarify value proposition; add benefit-driven bullets with icons.
  • Color the add-to-cart button; add payment icons; create strong CTA.
  • Hide star ratings until real reviews; add FAQ and a simple three-step journey.
  • Use urgency/scarcity cues (e.g., low stock/available now).

Branding/Content/Trust

  • Build lifestyle imagery via shoots and UGC; increase social proof (friends wearing products).
  • Start a blog (design concepts, “why gorilla?”) for SEO.
  • Add post‑purchase surveys with incentives; prepare BFCM/holiday promos (flash sales, countdowns, secret sale pages, gift guides).
  • Expand catalog (only ~3 SKUs now) to improve choice.

Tools suggested: PageFly (landing pages), Gojiberry (surveys), Idukki (UGC widgets). Screenshots were shared to illustrate CTA placement. Outcome: the store owner has already applied some PageFly suggestions and is working on remaining items; discussion remains open.

Summarized with AI on January 13. AI used: gpt-5.
1

Hello everyone,

more or less a week ago, we went online with our shop, selling men sweater with an elegant gorilla design.

I was wondering if you could have a look at our shop and give us a general feedback?

What do you like? What can be improved?

Please, you can focus on every detail. It can be the branding, the sweater itself, the price etc.

Highly appreciate the feedback!

This is the link to our shop:

https://kaancayoglu.de/

Best regards,

Team Kaan Cayoglu

2

Hi Kaan,

nachdem ich sehe das du eine deutsche URL hast, antworte ich dir einfach direkt auf Deutsch. :wink:

Meine persönliche Meinung:

  • Store sieht schon einigermaĂźen ordentlich aus.

  • Du versuchst eine Lifestyle Brand aufzubauen → Versuch hier bessere Images zu erstellen. Mach ein paar Shootings, UGC Content etc. Hilft auch beim Trust Building

  • Versuch den Social Proof Factor stärker einzubauen. Bspw. auch hier ĂĽber UGC. Du kannst am Anfang einfach deine Freunde fragen, ob Sie hier den Pullover anziehen.

  • Deine nav bar ist sehr groĂź. Da wĂĽrd ich auf jeden Fall einsparen.

  • Versuch bei deinem Hero Image auch eine Headline + einen CTA Button einzubauen.

  • Bei deinen Beschreibungen auf der Home Page, wĂĽrd ich die Texte centeren.

  • Den 25% Preisnachlass könntest du auch als announcement bar darstellen.

  • Ich wĂĽrde auch auf jeden Fall ein Featured Product oder Bestseller auf die Home Page packen

  • Den Warenkorb button wĂĽrd ich auf jedenfall einfärben (mit einer Contrast Color).

Hoffe das hilft. :slightly_smiling_face:

LG

Matthias

1 Like
3

vielen herzlichen Dank fĂĽr das Feedback Matthias!

4
  • The header takes up more space than it needs. Move the menu up along with the logo instead of having it on a separate row.

On the homepage:

  • Make the banner image bigger
  • Add an emotive headline and a compelling call-to-action
  • Increase the horizontal spacing between the image and text

On the product page:

  • Add value proposition
  • Hide the stars widget until you receive some reviews and change the color to something more visible
  • Add benefit-driven statements along with icons
  • Add trust seals
  • Change the background-color of the add to cart button and create a strong call-to-action that stands out
  • Add payment icons under the call-to-action
  • Add a three-step journey
  • Add FAQ section
  • Instill urgency or scarcity, for example “low in stock” or “available now”
1 Like
5

Thanks for the great feedback @fadi_yousif

6

Hi Team Kaan Cayoglu,

This is Amee from Gojiberry - Shopify Survey & Feedback App.

Here is some feedback on how I think you can improve your store:

  1. Adding your product listing with add-to-cart buttons to your landing page
  2. Adding a blog about your design concepts, your customers, why gorilla? would help attract visitors via SEO traffic
  3. Once you have some sales, it would be nice to add a post-purchase survey (marketing attribution – where they found out about you, or product feedback). You can reward your customers through coupons or points incentives to keep them coming back.

I hope this helps!

Amee | Gojiberry Team

1 Like
7

Hi @kaancayoglu ,

This is Kate from PageFly - Shopify Landing Page Builder App.

Congratulations on your store! The website is pretty, you have must put many efforts on it. I’d love to share some suggestions as hereby:

1. Add favicon to your store

A favicon on the browser will make your store unique and help customers easily recognize it when they open many tabs. I found a guide for you from Shopify help center: https://help.shopify.com/en/manual/online-store/images/add-favicon

2. Add more Call-to-action (CTA) button on your homepage
A primary call to action button is one of the important things for a home page of an online store.
With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, …

Your home page have no CTA button to direct your clients click and explore more your site. You can add it here:

PageFlyKate_0-1698640983405.png
PageFlyKate_0-1698640983405.png2880Ă—1440 524 KB

PageFlyKate_1-1698641058998.png
PageFlyKate_1-1698641058998.png1926Ă—1395 391 KB

3. Add more content on your homepage

Your current homepage is quite simple, you can add many things to improve customer’s experiences quality:

  • Have an announcement bar: Basically, the announcement bar will announce the information about shipping and discount or any promotion campaign of a store.

  • Shipping information and Returns policy in the footer: Clearly state your policy regarding returns, exchanges, refunds, estimated delivery times, and any associated costs. They will build the client’s trustworthy.

  • Trust signals: Display trust badges, security icons, or certifications to reassure customers about the safety of their transaction.

  • Social sharing button: Allow customers to easily share the product on social media platforms.

4. Preparing for upcoming sales seasons

As the holiday season approaches, and with many businesses already gearing up for festivities like Black Friday Cyber Monday (BFCM) and Christmas, your products are a perfect fit for this holiday season. I highly recommend applying these tips to make the most of the festivities:

  • You can try to hold a promotion campaign, such as:
    • Christmas Flash Sales: Offer time-limited flash sales on select products to create a sense of urgency + Utilize countdown timers and eye-catching banners to draw attention.
    • Santa’s Secret Sale: It can be created a sense of exclusivity by offering a hidden sale section with special discounts. For example, you can create a hidden page on your website accessible only through a unique link. Share this link with your email subscribers and social media followers as a special treat.
  • Gift guides and recommendations: Create holiday gift guides or product recommendations to help shoppers find the perfect gifts for their loved ones. Categorize products based on interests, budgets, or recipients to simplify the shopping experience.
  • You also can take a look our free templates to have more idea:

PageFlyKate_3-1698641882779.png
PageFlyKate_3-1698641882779.png2880Ă—1376 591 KB

These are some suggestions for improving the design.

Let me know if you have any questions.

Best regards,

Kate | PageFly Team

1 Like
8

hello @PageFly-Kate , thanks for the detailed hints. I already applied some of them. Trying to focus on the remaining points now.

Best regards,

Kaan

9

Thank you @Gojiberry-Amee ! Highly appreciate your feedback

Best regards,

Kaan

10

I am so happy that my suggestions can help.

Have a nice day!!!

11

Hello @kaancayoglu ,

The sweaters look really cool! I suppose a general feedback would be to increase your SKU’s. Right now I only see 3 options to select from. Any fashion site does well when their SKU list is high and customers have many options to choose from!

Another suggestion would be since its a new web store, to build trust in your potential customers to add UGC (customer photos/videos) on homepage or product pages.
Adding UGC to your business greatly increases the conversion rate and AOV !

You can use the Idukki app to embed beautiful UGC widgets without writing a single line of code! It is super easy to use and there is a free forever plan too.

https://apps.shopify.com/idukki-no-code-ugc-platform

Good Luck :slightly_smiling_face: