Hi @Hackritish ,
This is Victor from PageFly - Landing Page Builder. I have just had a look at your store. Your store is quite simple. I have some suggestions for your Homepage for a better chance of gaining sales. May it help!
1. Make a sticky header
A sticky header allows customers to quickly access the navigation, search, and utility-navigation elements whenever they scroll up or down on the page. It is also the fastest and most useful way to access the necessary information for the customers when they reach your website.
2. Invest in your hero banner and CTA buttons
The banner is particularly important to have attractive imagery and design. It is the first thing customers see when they visit your website. Let’s get consumers to know exactly what you’re having in 5 seconds first.
Besides, a primary call to action button is one of the important things for a home page of an online store. You can highlight the ATC buttons by using hover feature to it.
With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.
3. Add Testimonials - Customer Reviews
- Customer reviews are proof of your product quality. This section will help you build customers’ trust. You can show rating stars for each review and you can also add customers’ photos above their names to enhance trust in what they say, like this:
Or
- Reviews are crucial when it comes to shopping online.
Besides, you can add blogs or reviews of your customer as testimonials. You can use third-party reviews apps such as: Loox, Yotpo, or Judge.me, etc.
4. Always Highlight Core Product and Brand Features
You need to summarize and highlight core product and brand features, including key product details and attributes, free shipping available, and return policy information on your homepage, so that the customers can quickly evaluate not only a site’s product catalog, but also the brand’s policies, value proposition, and trustworthiness, from the homepage.
5. Add the newsletter on your homepage
Having a newsletter on your site, customers can subscribe to their emails to receive product information, any sales campaign, etc from your store. Well done!
You can refer to the picture below:
But kindly drag it out of the footer and place it right on your homepage, I bet you would have more clicks.
Furthermore, for the upcoming Valentine’s Day, will you run any campaigns? Here are some promotion ideas for your campaigns, I hope they will be useful for you.
1. Personalize Your Offer for Valentine’s Day
Gift-giving is almost like a ritual on Valentine’s day. You can make the most out of it by offering products around Valentine’s theme.
- If you already have products that people buy on Valentine’s Day, give them a little touch of love. It doesn’t matter if you’re selling a digital or a physical product.
- If you don’t have a physical product, you can still curate special Valentine’s Day offers around your services that can be used on Valentine’s Day like “two for one” or “buy one, get one” deals.
2. Mention Your Delivery Time & Rates Clearly
Delivery time is one of those things that can make or break your business. And if it’s some holiday, buyers take the delivery dates too seriously. To convert these visitors into potential buyers, mention your delivery dates clearly across your website, app, and emails. Also, specify the last date to place an order to reach on time.
3. Create Gift Guides
As mentioned earlier, Valentine’s Day is the season of gift-giving. But, when it comes to finding a perfect gift, people have what’s called a perpetual dilemma.
You can do this by making Valentine’s day gift guide. Break the guide into sections based on gender, interests, or personality traits like this:
- By Category: Valentine’s Day gifts for her/him, couples, teenagers
- By Price Range: Best Valentine’s Day gift under $25, $50, $100
- By Interest: Gift ideas for art lovers, dog lovers, and foodies
Hope all my suggestions will be helpful to you. Good luck and have a nice day!
Cheers!
Victor | PageFy
