How can we increase our conversion rate?

Topic summary

A shop owner who launched in late December is struggling with low conversion rates, primarily selling to people they know personally. They’re seeking advice on building trust with unfamiliar website visitors and looking for specific examples of store page improvements.

One response emphasizes that conversion optimization happens primarily on product pages. An example image was shared showing a clean, straightforward product presentation described as “calm” and “perfect,” though noted as not universally applicable. The responder indicates they would need to review the actual site to provide specific, reliable recommendations.

Summarized with AI on October 29. AI used: claude-sonnet-4-5-20250929.

Hi there, I opened my shop in late December and have a very low conversion rate. My customers are mainly people who know or have met me in real life. How can I gain trust of the people who come to my site and have never met me. Can you give a few examples and things to change/add to store pages to boost conversion rate? Thank you very much!

3 Likes

Life happens on the product side. Take a look at this example:

Calm, straightforward, perfect. It doesn’t fit every site either. To be able to make a reliable statement here, I need to see the page.