Hi EmperaRQPet,
This is Amee from Gojiberry - Shopify Survey & Feedback App.
First of all, congratulations on setting up your site! Your site looks quite wonderful and well-made. I took a look at your store and have a few suggestions that will help increase your conversion rate:
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Call to action button. Add some call-to-action buttons under your products on your landing page, as well as on your product page.
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Focus on pet category. Just my personal opinion. I felt that the “Recommended for you” part of your store takes away from the overall professional vibe of the pet online store. Sometimes less is more, so I would suggest just focusing on pet products.
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Build trust. Sometimes buyers show interest and abandon their cart because they are not sure if they trust your store. Adding information such as company name, address, or a number helps. Also, trust pilot rating etc.
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Influencer Collab. Since you have visually appealing products, it would be good to connect with micro-influencers, send them some of your pieces, and ask them to create some content for your social media as well as your Shopify store.
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Connecting online with offline. If you have a showroom / physical store, make sure to always be telling your customers about your online store, adding a quick card with your online store address provides your new customers a chance to purchase again without coming to your physical store.
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Testimonials. Try to showcase at least 5 testimonials on your site. Whether it’s from friends and family, or your offline store customers. Having some social proof helps boost consumer confidence in your site.
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Ask your customers! (Most effective for increasing conversion) When you have some converting customers, ask them how they found out about your shop. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again. Once you find out your strongest marketing channel, focus more effort and money on that.
Hope this helps!
Amee | Gojiberry Team