How can we install GA4 on Shopify for ecommerce tracking after July 2023?

Letting you guys know that after July 2023, you can no longer collect data with UA Google Analytics and can only use GA4 moving forward.

This is a problem, since Shopify has not still implemented a clear way to install GA4 with ecommerce tracking. Hopefully they will stark working on it now.

https://support.google.com/analytics/answer/11583528

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Thanks for sharing this with the Community, @Kristen13 !

While I don’t have an update for you at the moment, please keep an eye on the following pages. We’ll post new information here as soon as it is available:

Unfortunately no native integration with Shopify YET - here are some short term solutions to get you onto GA4: https://www.linkedin.com/pulse/google-analytics-4-how-setup-shopify-right-way-kate-collinson

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Bumping this again. The fact that this isn’t done yet is insane.

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Indeed, native GA4 support is long overdue.
@Sophia Can you at least inform us if something is on the roadmap?
Or if it is not..
Only looking for clarity. We want to save time and energy going through the hassle of bespoke solutions. We’d prefer to know if a standard integration is coming.

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Hi, @raphaelnolens .

I appreciate wanting to save time and energy, and I understand how important this integration is for many businesses.

Our team is looking into supporting GA4, though I don’t have any details to share at this time. These pages will be updated as soon as we have more information:

Will be switching to WooCommerce, as they’re keeping up with the times.

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@Sophia This isn’t a “new” feature request. GA not only discontinues but will literally stop collection on all the GA3 “UA-” properties in about 6 months. Shopify have had notifications from google for YEARS this was coming. So if Shopify doesn’t resolve this compatibility bug soon, basically all of your stores are going to loose all of their primary metric measurements. This basically will be a critical outage event for your clients.

As an agency that runs over 100 shopify sites for clients (some that do multi million in sales) we are already in the process of both contingency planning and in some cases mass migration from Shopify depending on the importance for the client for fully integrated analytics.

The fact that Shopify can’t even share a “possible” date for support is literally causing Shopify to loose stores.

I would suggest this be escalated to your product development team directly and should have a shared roadmap for agencies such as myself can plan for. Otherwise we have to assume that Shopify has zero plans to meet their clients needs in time in lack of any additional information.

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@Matthew_Crawfor This message was honestly necessary.

@Sophia @Shopify_77 So what’s the plan here for GA4. Shopify has until July 1st until every single Shopify customer looses the ability to collect Google Analytics data via GA3 (Universal Analytics). Additionally as Google has no migration plan for data history between GA3/UA and GA4, all of the Shopify Customers should be fully integrated with GA4 today so they have history data in GA4 before Google cuts off UA/GA3.

While I understand development workloads and priorities. Your Shopify Google Analytics integration goes dark / will fail and have an outage as of July 1st 2023. We need a timeline of when Shopify will natively allow for collection of GA4 data so we can all be migrating now and have at least 9 months of history data in GA4 before UA/GA3 goes dark.

So what’s the timeline for rollout?

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Hi, @Matthew_Crawfor .

There is not a fixed timeline for when support for GA4 will be added in, but the product development team is aware of Google’s timeline and knows that merchants and Shopify Partners are eager to integrate GA4 as soon as possible.

We recommend waiting for the Google channel to introduce support for the latest version of Google Analytics. As mentioned previously in this thread, the following pages will be updated when new information becomes available: