Hey there, @hstb ! Sorry for the delayed reply! I’ve been out of the office recently (I was feeling a little under the weather) but I’m back in house now and happy to follow up!
First, let me say that I LOVE the themeing of your shop. The colour scheme you have is awesome, you have the cutest logo, and your promo images are gorgeous. I wanted to provide you with some feedback on some things I noticed while exploring your shop, just to help fine tune some things!
Empty ‘Featured’ Section - As I was scrolling through your homepage, I noticed that you had an empty ‘featured collection’ section! A bit more scrolling showed me that you had this exact collection featured properly just underneath this. You’ll want to remove the section I’m showing here in my screenshot, just to help keep your homepage completed and professional! I also noticed a couple other empty sections as I got closer to the bottom of your home page, so you’ll definitely want to check those out and edit those as needed!
‘Shipping’ Page - I always like to check out the ‘Footer’ section of folks stores, just to see what sort of additional pages people have built! I noticed, however, that you’re missing some of my favourite pages to feature! A really good one to feature is a ‘Shipping’ page. This page acts as a sort of ‘FAQ’ hub for your store so that when folks have questions about ordering or purchasing something, they can visit this page before reaching out directly. I have an awesome resource here that goes over how to build a great Shipping page!
‘About Us’ Page - Another page I think you could benefit from would be an ‘About Us’ Page. This is a really cool tool that stores use to tell a bit of the story behind why the business exists! It helps customers feel connected to the shop, understand why the owner wanted to open up their own business, and adds another layer of legitimacy to your online store. I love reading the passionate stories that shop’s posted on their ‘About’ pages, so if you have a great story to share, you should! Here is a resource for you that explains how to build such a page!
I hope you find all of the above feedback helpful! If you’re interested in discussing your store further, feel free to follow up with me here and let me know!