How can we optimize our new retail website for mobile users?

Hello @ApexMikey

I am Garcia, a Conversion Rate Optimization Director with a decade of valuable experience at PageFly. I genuinely wish I had the opportunity to share my insights with you sooner.

I must say, your product is remarkable, and it has piqued my interest to the point where I’m eager to become your customer. However, to further enhance your sales performance, I humbly suggest that you consider some of the recommendations I have to offer.

  • The product images are awesome! But too cluttered to fit them all on a HERO BANNER page

Ensure that your customers grasp the essence of what you offer. Some visitors may initially perceive your website as primarily catering to children, featuring cartoons, and various unrelated content. To overcome this perception, leverage product GIF images or product cut-out images with visuals illustrating their practical use, that means combine human-model. This approach will help convey the full scope and value of your offerings to your audience.

  • Clear and compelling pricing incentives can prompt quicker decision-making and ultimately drive more sales.
  • Certainly, with a product that’s considered non-essential, customers tend to deliberate longer before making a decision. However, it’s crucial to expedite their decision-making process to avoid missing out on potential sales opportunities. To achieve this, dedicate significant effort to spotlighting and emphasizing the attractive pricing deals you have available.
  • Use a high-contrast colour for the Announcement bar, perhaps using green or yellow like your brand’s Logo. It also helps create the brand identity for the store
  • Add a sole section for concentration on your PROMOTION CAMPAIGN. Customers are more likely to buy something if they feel like it is a limited-time offer. A sale section creates a sense of urgency by letting customers know that the products on sale are only available for a limited time. This can encourage customers to buy now rather than wait, in case the product sells out or the sale ends.

Instead of this design:

Please check the below one:

  • Set up CALL-TO-ACTION Button through the page
  • Use a variety of CTA buttons. Tailor your CTA buttons to the specific content and goal of each page. For example, if you’re writing a blog post about a new product, you might have a CTA button that says “Learn More” or “Try It For Free.”
  • Use clear and concise text. they should tell visitors exactly what will happen when they click on them.
  • Make your CTA buttons stand out. Use contrasting colors and bold fonts to make your CTA buttons stand out from the rest of the content on your page.
  • Confusion in design because we have too many colors, too many details but little space

You can check my example design here:

  • Organize your information logically
  • Please kindly make each section clear within focusing on the sole purpose. When each section of a document is clear and focused, readers are more likely to be able to find the information they need quickly and efficiently. This is because they can easily scan the document and identify the section that contains the information they are looking for
  • Testimonial section will be ideal add ups
  • Take advantage of the crowd effect from the world’s promotional festivals

The upcoming festivals, Black Friday, and other days with high shopping volume are a great opportunity for dinosaur lounger store owners to maximize their revenue. During this time, customers are more likely to spend money on impulse purchases, even on items that have more spiritual than practical value.

  • Enhance your website with a festive theme. Add seasonal visuals, banners, and color schemes to create a warm and inviting atmosphere for your visitors. This will help to put them in a shopping mood and make them more likely to browse your products.
  • Use countdown timers to highlight limited-time offers. This will create a sense of urgency and encourage customers to make a purchase before the offer expires. You can use countdown timers for flash sales, discounts, or even free shipping promotions.

Wishing you success on your way!
Garcia

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