How do apps get featured in the Selling B2B on Shopify guide?

Shopify Apps

Topic summary

Main issue: Understanding how apps are chosen for the “Integrate seamlessly” section of Shopify’s Selling B2B guide (B2B = business-to-business).

Selection process reported: A respondent states listings are curated by Shopify’s internal team based on app quality, relevance, and merchant impact. Recommended steps include meeting Shopify’s app guidelines, being in the Partner Program, and contacting Partner Support or through the Partner dashboard with success stories to request inclusion.

Developer credentials: The original poster’s app connects MYOB Acumatica and MYOB Exo ERPs (ERP = enterprise resource planning) to Shopify for manufacturers and distributors. They note a 5.0 app rating, are a long-time Shopify Partner (since 2012), a Shopify Plus Partner, and a MYOB Premium Developer Partner.

Current status and actions: The developer will reach out to Shopify Partner Support to pursue inclusion in the guide. No confirmation or timeline from Shopify is provided; the discussion remains open with a clear next step.

Summarized with AI on December 11. AI used: gpt-5.
1

Hi everyone,

I’ve noticed that Shopify’s Selling B2B guide (https://apps.shopify.com/stories/guide-selling-b2b) includes a number of apps under the “Integrate seamlessly” section, such as accounting and ERP connectors.

Does anyone know how these app listings are selected or how developers can apply to be featured there?

We’ve built a Shopify app that connects MYOB Acumatica and MYOB Exo ERPs to Shopify for manufacturers and distributors. It’s well rated and available here: InSyncer for MYOB Acumatica. I’d love to understand the process or contact path for inclusion in the guide.

Thanks in advance for any guidance.

Ben
InSyncer by CyberWorkshop

2

Hello!

Shopify’s B2B guide features curated apps selected by their internal team based on quality, relevance, and merchant impact. To be considered, developers should ensure their app meets Shopify’s guidelines, join the Partner Program, and reach out via Partner Support or their dashboard to share success stories and request inclusion.

4

Thanks for the clarification William, really appreciate the insight.

We’re already part of the Shopify Partner Program and have been since 2012.
Our partner profile is here: shopify dot com/partners/directory/partner/cyberworkshop
We’re also a Shopify Plus Partner and a MYOB Premium Developer Partner.

On the app side, we currently have a 5.0 rating across all of our integration apps: apps.shopify dot com/partners/cyberworkshop

Our team works heavily in the Shopify B2B space, powering a number of Shopify Plus integrations for manufacturers and distributors using MYOB Acumatica, MYOB Exo and Acumatica ERP globally. It would be great to understand how we can be included in the “Integrate seamlessly” section, so I’ll reach out via Partner Support as you suggested.

Thanks again for pointing me in the right direction.

Ben
InSyncer by CyberWorkshop