A small ecommerce business with only two team members is seeking guidance on managing SEO without a dedicated expert. They want to know how to lead SEO efforts for both their website and Amazon Ads, requesting a prioritized checklist and roadmap.
Response provided:
Current status: The question remains partially answered, with the Amazon Ads component unaddressed and no detailed prioritization framework provided beyond the linked resource.
We’re a small product-based ecommerce business, just the founder and me for now, so no SEO expert on board atm.
How do I lead the SEO of our website and on other platforms like Amazon Ads?
Can you give me a checklist of what to get done first to begin, and where to go from there?
Good thing Shopify has an SEO Checklist 
https://www.shopify.com/blog/seo-checklist-online-store
I don’t know anything about Amazon Ads, unfortunately.
Good luck!