Hello, @ValentElle .
Thank you for joining the thread and posting this question!
Due to the CAN-SPAM Act and EU Privacy and Spam Policy, I wouldn’t recommend sending a reminder to customers as it could also be seen as spam. Instead I’d recommend running ad campaigns to attract more customers and providing some incentives for customers to sign-up for your newsletter.
Here are some resources that may help you convert customers into subscribers:
- How to Turn a Customer Into a Subscriber
- 6 Newsletter Examples: Why They Work and What You Can Learn
- 5 Ways you can use discounts to increase sales
That being said, I noticed that you’re a new member of our Shopify Community and I’d love to hear more about your business. What types of products are you selling? Do you have a marketing plan prepared for your store?