Greetings, @craigmitchellar .
Thank you for reaching out and bringing this to our attention!
It looks like you’re using the double opt-in feature for the email marketing on your store. While you don’t need to do anything to confirm the subscriptions at this stage, you’d simply need to wait for the customers to check their email and confirm subscribing to your newsletter. However, if the customer doesn’t confirm to the subscription, then the status will remain as pending.
If you’d like to learn more about email subscriptions, double-opt-in, and customer accounts, then I’d also recommend taking a look at the following community thread: Solved: Newsletter Confirmation.
I noticed that you’re a new member of our Shopify Community! I’d love to hear more about your experience so far and share some resources to help you get started! What kinds of products are you selling? Do you have a marketing plan prepared for your store?