Thank you for the reply… in Google Analytics there isn’t any “contains”… only options are: Equals to, Begins with, and Regular expression
Do you know which one I should select?
Topic summary
Determining the Shopify “Thank You” (order status) page URL for conversion tracking in Google Analytics, Hotjar, and Google Ads.
Key points
- Shopify generates a unique order status (“Thank You”) page per order; there is no single static URL. It can be revisited via the email’s “View your order” link.
- Official docs were shared for adding and customizing tracking on the order status page; creating a custom Thank You page is not required.
Google Analytics (GA)
- Destination Goal options are: Equals to, Begins with, Regular expressions (no “Contains”).
- Multiple users report the Thank You URL includes either “/thank_you” or “/thank-you”. One confirmed success using “/thank_you”.
- Recommended: place a test order to see your exact path, then set a Destination Goal using Regular Expression to match “/thank_you” or “/thank-you”.
Hotjar and Google Ads
- Hotjar: track visits using “URL contains /orders/”.
- Google Ads: track conversions with “URL contains thank-you” and ensure gtag is installed; test with Google’s simulator.
Open question
- Whether revisits to the order status page via email create duplicate conversions remains unanswered.
Status
- Consensus on using pattern-based matching and validating via a test order; no single universal URL; discussion effectively guided but not fully resolved.
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