How do I display product descriptions even when products are sold out?

We have products available that can sell out, but are also available to order for the future, and I would like to have the product descriptions always displayed so that customers can still see the information if they’d like to order the cake for a later date. How do I go about doing that?

Hi @CCS253

Have you left out detail of the problem?

When a product is sold out it’s not typical for the description to be missing.

Are you using a specific theme that for some reason hides product information instead of just changing the button text from add-to-cart to sold-out?

If so check your theme settings or contact the theme developers about that missing functionality.

If your using an OS2.0 theme see if the product section has a custom-liquid block if so insert the product description there using this liquid code:

{{ product.description }}

If you are unpublishing those products from the online sales channel it’s data is not available to the storefront anymore and the 404 template should show instead. To fix that you’d have to either redirect to a /page/product-handle wihere you’ve copied the description or use some advanced customizations to do something like insert content from a page into the 404 template and avoid SEO issues with the 404 method.

Hey @CCS253 ,

Great question!

Once products are sold out on your website, unless you choose to make the product unavailable for your online store sales channel, then the product listing will still be available for customers to view. The only difference is, that customers will not be able to add the product to their cart as the item is out of stock. See the image below as an example:

Is this what you are referring to? You need to also check that your product does not have the option “continue selling while out of stock” ticked to ensure that the product stays “sold out” until you manually add more inventory. You can read more about this below:

Additionally, whilst being on the topic of optimizing your product pages, you may like to have a look at our article on Writing Product Descriptions That Sell. One of the points in the article is to focus on your ideal buyer when you write your product descriptions. What kind of person are they, and what language can you use to ensure they feel like you’re talking to them directly? Increasing the font size for readability and using easy-to-scan bullet points is also a good point.

Let me know if I can clarify anything further!