How do I duplicate my store so 1 is live with new URL, 1 w/ original URL hidden & redirected to new

I need to copy my current shopify store but rebrand it because of a trademark dispute. I want to keep my original site online as well but hidden and redirected to the newly named site and URL to maintain any seo benefits I may have. How do I do this? Do I need to pay for 2 subscriptions to do this? Do I also need to pay for a new theme or could I use the one I already purchased for my original store? Thanks!

Hi, there! Thanks for taking the time to reach out to the Shopify Community Forums with your questions today. My name is Imogen. It’s good to meet you.

When it comes to your trademark situation, it you’re receiving a notice that you have actions to take with your account regarding a trademark, it’s best to follow along with the directions listed there when possible to resolve that situation.

As for your other questions, if you plan on having two stores open, then you will have to have a subscription active for each business. In regards to your Theme, when you purchase a theme on one store, that store obtains a ‘theme license’ to use that theme. In order to use that same theme on a separate store, you will need to purchase that theme again so you have a license on that new store to use the theme without issue.

Hi @Imogen_1 is this typically how you preserve any seo from a previous website? By having your original still active and subscribed with a shopify plan but hidden and redirected to a new shopify store with new url? Is there another way to do this?

Hi, @SmunchiesCo !

To maintain SEO benefits during a rebrand, it’s helpful to redirect your old site to the new one effectively. You can choose to keep the old site hidden and redirect it to the new site, however, paying a monthly subscription fee for a hidden store that may not be justified. Instead, you can look to update the old site with the new branding and URL. You can also apply URL redirects to route all of the old traffic. Our team can assist you in navigating this transition smoothly. Kindly get in touch through the Help Center and ask the chat assistant to contact support. It’ll guide you with your next steps on how to connect with a team member.