How do I effectively track conversion events on multiple ad platforms?

Topic summary

  • Best-practice request for tracking conversion events (especially purchases) across multiple ad platforms.
  • Platforms involved: Meta, Pinterest, TikTok, and LinkedIn.
  • Specific pain point: Difficulty tracking purchase events on LinkedIn; seeking guidance on the correct/most effective approach.
  • No implementation details, code, or screenshots provided; the thread is tagged “shopify-scripts.”
  • Status: No recommendations or resolutions shared yet; the question remains open with the key need being how to reliably track LinkedIn purchase conversions within a multi-platform setup.
Summarized with AI on January 15. AI used: gpt-5.

What’s best practice when tracking conversions events for multiple platforms? I deal with ads on Meta, Pinterest, Tiktok, and LinkedIn. I’m particularly having trouble with tracking purchase events on LinkedIn so I’m keen on learning the best practice for this.