How do I Include Product Metafields in Export

Topic summary

Initial Question:
A user needs to export custom product metafields (features and specs) via CSV for batch updates across all products.

Key Developments:

  • Outdated Information: An early response (from 2023) incorrectly stated Shopify doesn’t support metafield exports natively, suggesting third-party apps like Report Toaster or Better Reports.

  • Current Capability: Shopify now includes metafields in native product exports, but only if metafield definitions are properly configured in the store admin.

  • Important Limitations:

    • Not all metafield types are supported in native exports
    • Excluded types include: Rich Text, reference types (file/product references), and certain others
    • Shopify’s documentation lists exactly which metafield types are exportable
    • JSON-type metafields specifically may not export

Troubleshooting:

  • If metafields appear in one store but not another, verify metafield definitions match between stores
  • Contact Shopify support if properly defined metafields still don’t export

Alternative Solution:
Matrixify app can export/import all metafield types, including those unsupported by Shopify’s native export.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.

I’m also seeing metafields included in the native Shopify export. Unless I am mistaken. I do have Matrixify installed, but when I use this export button (here) I am seeing metafields.