Hello, I was wondering if anyone can explain to me how to redirect my 301 links that are broken due to removing products off of my site. I had personalized items that I know longer sell and removed them from my site. Ubbersuggests said I had many broken links, therefore I installed an app which shows me which one’s they are and a majority are the personalized gifts.
Do I redirect the links to my homepage? Any help would be GREATLY appreciated.
Ali
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Hey @ShugarPlums ,
Great question!
You can set up a URL redirect which can be used to redirect traffic from one web page to another. When you change a URL on your Shopify store, you can create a URL redirect to ensure your customers can still find what they’re looking for.
For example, if you delete a product, you can set up a URL redirect so that when customers enter the URL for that product, they are redirected to a similar product in your store.
TIP: If you want to create a lot of redirects, you can simplify this process using an app.
By the way, your website looks great! I had a good look around your store and wondered if you had ever thought about adding an About page? this will really personalize your business to your customers - it’s awesome for them to know who you are and what your company is about. It will also improve your conversion rate which is a big opportunity to grow your business! What do you think?
Thank you Moira for the advice I really appreciate! An about us page would be a great suggestion. I cannot believe I do not have one on there already! Thanks again, Ali
My pleasure @ShugarPlums , don’t hesitate to reach back out if you require any further assistance as you continue to work on your store!
All the best,
By the way, I did my About Us page last night 
Wow so beautifully written! As a customer, I would feel instantly more connected with your products and goals as a business owner. I also really enjoy how you added an image!
If you’re looking for the next steps to grow your business further, you may be interested in our video courses on Shopify Learn. This is a free resource for you to learn about anything from marketing to store design. I highly recommend taking advantage of this as you’ll find many tips and strategies from experts in different fields.