Shopify store owners have been requesting the ability to reply directly to blog comments since at least 2019, with the issue remaining unresolved as of 2024.
Currently, merchants must visit their live storefront as a visitor to leave replies, then approve their own comments through the admin panel—a cumbersome workaround that doesn’t notify the original commenter. This contrasts sharply with the threaded reply functionality available in Shopify’s own community forum.
Key frustrations:
No notification system exists for new blog comments or replies
Replies don’t nest under original comments, making conversations difficult to follow
The workaround undermines customer engagement and content marketing efforts
Third-party apps addressing this issue require paid subscriptions, adding costs to merchants already paying platform fees
Shopify’s response:
Representatives have consistently acknowledged the feedback and stated it’s being passed to development teams, but provide no timeline or commitment for implementation. They direct users to check the changelog and announcements page for updates, while recommending paid third-party apps as interim solutions.
Merchants argue this is a fundamental blogging feature that should be included by default, especially given recent price increases. Many express considering alternative platforms or moving their blogs to WordPress. The discussion remains marked as unresolved, with merchants continuing to voice frustration over what they view as a basic, essential feature.
Summarized with AI on October 27.
AI used: claude-sonnet-4-5-20250929.
It has now been over a year since I contacted you and there are 6 pages of comments with people asking for the same product. Ironically I am replying to your response, which is on a Shopify run site. How is that even possible I can do this here but you (Shopify) can’t add it to our sites? At this point, I am now assuming this issue has no importance to the Shopify design team. I would imagine many people would have increased sales, which would benefit Shopify.
So what is the update?
Remaining confused, frustrated, and kinda mad, Pam @lLaughing Ogre Press
We understand your desire for this feature and are capturing feedback for our product teams’ consideration and review whenever shared per @Rae 's previous posts.At this time we do not have any information to provide beyond we are capturing feedback so please continue to share detailed examples of why this feature is valuable as it helps highlight the value and impact for our product team. If this feature comes to fruition we will do our best follow-up. We also recommend bookmarking and visiting the Shopify Changelog every so often as well, Thanks.
So @Nick , please respond to this is a very specific question myself and many other would like the answer to. Why is the technology available to this very response I am typing right now, but it can’t be added to our shops?
Not to be a broken record, but this is ridiculous!
Surely the length of time that users have been asking for this feature should also be taken into account…not just the number of people actively asking for it. I hope this request is being fast-tracked since it’s been so long. The ability to reply to blog comments is not an “out there” request. It’s so basic that I frankly can’t believe that Shopify didn’t include it to begin with. It’s like building a house and not creating any doors between the rooms.
Just chiming in to agree with others who have said this simple feature should be a priority. In a world where customer reviews and feedback are paramount, users expect to see brands responding directly to comments - especially if there is a question or concern. It really looks bad when we are not able to do this. This is a straightforward blog function that should be part of the Shopify platform. Thank you for your consideration in this.
@Nick Just to add to this thread how important the need for a simple “Reply” button is on blog comments. I have customers actually asking specific questions and I cannot reply to them directly on the blog?? That is unacceptable. Within a couple of minutes, I was able to reply to your message. It should be as simple.
Furthermore, how does the customer know that we have posted a reply using the current platform? Are they notified by email? That would mean that every commenter is notified that a comment was posted since one cannot reply to any directly? This is a necessary function. People are asking questions about orders, etc. It is invaluable. Please add this feature!!
I am in the same boat as others on this topic. This seems like a very basic, out of the box feature that should be built out immediately. Had I known there was an inability to interact with site visitors commenting on blog posts prior to selecting Shopify as my blog site, I would have went in a completely different direction. As bloggers we need to interact with readers leaving comments as it is singlehandedly the most important step to keeping an engaged audience, and one that continues to come back to your site. Please escalate this to top and get this done for the community. It appears this thread has had so many requests with some over a year old and no resolution…
Hey Shopify! I am dying for this feature. We are getting more and more comments on our blogs and I really want to notify a customer when I respond. This seems huge for SEO and engagement, and is something we wish we didn’t have to use an app for. I’m still looking for the right one. Please pass our feedback along, this is the #1 update I want to see! Thanks so much!
Hello, i am also having this problem, my readers are asking questions and i cannot reply directly to them. This is very frustrating, if i reply as a customer visiting the website, the customer I am replying to will not be aware I am replying to them. there is no feature that says reply right below the comment.
Nick and Rae, the purpose of comments on a blog is so that people can comment, and the assumption is that you can also respond to their comment. For example, “Wow, I love the green shirt, when will you have it available?” If you’re the next commenter, maybe using the customer facing side kind of works. But what if you have a popular post and your response is two or three lines down? Also, people expect a reply to be broken out as a reply, not as another comment somewhere down the list.
Please implement a reply function. The comments section is broken without it.
@Rae Well it has been WAY over one year and we have seen nothing change. We are still unable to communicate with our customers in the same way we can communicate with you now. The big difference I see is that we want to solve problems, answer questions, and deliver the highest quality service we can for our clients and customers. I do not understand why this issue of not being able to respond to blog comments has been brushed to the back.
So the big question is, why is responding to comments a no-brainer here on this platform but you will not add it to our blogs?
@Rae Can y’all go ahead and get this put on the development calendar? It’s such a basic feature of commenting. Actually, I would argue that comment functionality isn’t even complete without it. Take one junior employee and task her with this job for one day.
Agreed. We have comments turned off, because there isn’t an adequate way of
responding, but a lot of our core customers would prefer to engage with us
on our blog instead of social media or email. I haven’t found an app that
can do this basic feature either.
This is another one of those Shopify Head Scratching Whoppers. Similar to not having the ability to assign different sized boxes to different products.
Shopify has the best ecommerce platform by far so when we see no-brainer stuff like this it just makes us go WTH?
Please go slap someone on the head to make this get developed. Should be easy!
I can’t believe it’s been 10 years (assuming you had this question in 2010), or at least 3 years and Shopify STILL hasn’t addressed this issue.
Replying on the storefront does not let the customer know I’m replying to them, nor does it nest my response under their comment.
This is half-baked and unprofessional looking.