We don’t have full use of meta products because we are a hemp company. What is the best way to track meta advertising and meta organic purchases without using the meta pixel?
You are not alone; industries like alcohol, tobacco, and cannabis face similar constraints. The best workaround is to use a suite of free Google tools: Google Tag Manager, Google Search Console, and Google Analytics.
While Shopify tells you what happens inside your store, Google Analytics helps you understand “referral traffic”—what happened before they arrived. You can see how many visitors came from Facebook and how many of them converted. However, without the Pixel, you won’t be able to see which specific campaign moved the needle; you will only see the aggregate data from Facebook. You’ll need to look at your total Facebook spend versus total revenue to calculate your ROI.