With this new wave of search, how do keywords fit into AEO and SEO? What about Schema Markup?
This is David from SearchPie here!
AEO evaluates content differently than traditional SEO, so you need to shift away from keyword stuffing and repetition. Instead of targeting keywords, AI engines assign recommendation weight based on concept alignment, semantic density, and conversational relevance. Focus on natural language by writing process-oriented copy that includes problem-solution phrasing and clear feature-to-benefit statements addressing buyer intent.
Schemas can be different as well. Have a look at this thread and you should have some ideas on how to set them up!
Hope this helps!