How can conversions be increased from SEO product descriptions in markets related to upcycling with a niche, mindful consumer base?
Refash, we meet again!
I am not sure I have a good answer for this question, but here are some ideas:
Focus on these key elements:
- Environmental impact (“saves X items from landfill”)
- Material origins (“reclaimed wood from local sources”)
- Sustainability story (“handcrafted from vintage materials”)
- Unique characteristics (“one-of-a-kind piece”)
- Social impact (“supports local artisans”)
Use terms that resonate with mindful consumers:
- Sustainable
- Eco-friendly
- Zero-waste
- Repurposed
- Ethically sourced
- Small-batch
- Handcrafted
Tips to increase conversions:
- Tell the story behind each piece
- Highlight the environmental benefits
- Show the transformation process
- Include care instructions for longevity
- Emphasize quality and durability