How do you come up with email subject lines that people actually open?

Email Marketing
1

How do you come up with email subject lines that people actually open?

4

Hello,

That’s a great question, subject lines are the key to higher opens. The best approach is to keep them short and clear, add curiosity without being misleading, use numbers or specifics, personalize when possible, and add urgency sparingly.

Examples:

  • “Your Shopify store might be missing this…”

  • “5 quick fixes to increase online sales”

  • “Noah, here’s how to boost TikTok traffic”

Testing a few styles with your audience will show what works best. If you’d like, I can create 10 ready-to-use subject lines tailored to your brand.

Best regards,

6

customers’ inboxes are overloaded nowdays. One strategy which still works is to create custom audiences with Shopify segmentation and send interest based emails using relevant subject and body content

7

Honestly, I try to keep things as human as possible. I write like I’m talking to a friend over coffee. No complicated jargon, no robotic tone. If a sentence sounds too “marketing,” I rewrite it until it feels natural.

One trick that really helps me is checking my own inbox. I look at which subject lines made me click and why. Was it curiosity? Urgency? A personal touch? Then I use that as inspo.

I also read the text out loud before sending. If it feels awkward to say, it’ll probably feel awkward to read too. That little step has saved me from a lot of boring copy.