I’ve been experimenting with ways to help my e-commerce clients get more backlinks and here’s a strategy that’s worked well for me.
First I create a list of indirect competitors related to my client’s niche. For example, if my client sells diamond rings, I’d research companies like private jet firms, luxury real estate, or high-end vehicle brands.
Instead of writing a generic listicle like “5 Best Private Jet Companies,” we aim for something more engaging, like “The Untold Stories Behind 5 Industry-Leading Private Jet Companies”
We dive into extra research—awards the companies have won, insider anecdotes (if our client knows any), or interesting tidbits from interviews with founders. This makes the post genuinely interesting to read.
Once the blog post is live, we reach out to the featured companies, starting with email. If there’s no response, we’ll try their marketing team or CEO via LinkedIn or Twitter.
Results have been positive overall: most companies shared the post on social media (one had 30k+ followers), some linked back to the blog from their websites, one even featured it in their newsletter.
The backlinks are relevant because they target a similar audience and there’s a chance this could lead to relationship-building between the companies I guess.
Anyone else using similar strategies? I’m looking for some inspiration to build backlinks to ecommerce stores
Hello @Invalley I must say, that tactic is very brilliant and is one of the best ways possible because it is organic, authentic, and a win-win for both parties involved. How long have you been working with this strategy if I may ask?
Getting backlinks can feel like climbing a never-ending mountain, but don’t worry—it’s doable, even if you’re starting from scratch. Here’s the deal: the best backlinks come from other sites genuinely wanting to link to your content because it’s worth linking to.
Start by creating content that people actually want to share. Think guides, infographics, or even free tools. For example, if you sell pet products, write something like “The Ultimate Guide to Senior Dog Nutrition” and make it so good that even pet bloggers can’t resist linking to it.
Guest posting is another classic move—write killer content for other sites and include a link to your store. Sure, it takes time, but it works. And if you’re feeling extra lazy (like I often am), find broken links on other sites, then suggest replacing them with your working link. Boom. Instant value for them, backlink for you.
Oh, and don’t sleep on building relationships. Get in touch with bloggers, podcasters, and even local businesses in your niche. A quick collab or product review can go a long way.
There’s no “one-size-fits-all” strategy, but there’s a ton of actionable ideas you can try out in this blog post: How to Get Website Backlinks for Your Ecommerce Store. Seriously, it’s packed with stuff you can start using today.
Good luck, and remember—backlink building is a marathon, not a sprint. Keep at it!
That’s a smart and creative outreach strategy! Featuring indirect competitors adds real value and makes backlink building feel natural. Thanks for sharing — I might try a similar approach for my eCommerce clients too.
Regards
Hey Yassine,
Although this is an old post, I am interested in how your product works. Have you researched whether those backlinks truly work? I do not know if it is just noise, but I have heard that backlink quality matters. Would you say that your app can create backlinks that are good quality and can give a fair benefit?
Getting backlinks for a Shopify store is the easiest thing. I just got the app called Shopify Collective in the Ales channel, where, before, I always made sure that internal linking was always on my product pages. Go to Shopify Collective sales Channel and make the prices of the product public, so the folks import my products to their Shopify with all my content an I get backlinks. The more I invite, the more I get backlinks. The other way is to reach the same categories of stores and email them in terms of an exchange backlink. These two are the easiest ways to get free backlinks. If you are looking for paid backlinks, go to Legiit. They have some of the best sellers of backlinks in any niche.
Have you researched whether those backlinks truly work? I do not know if it is just noise, but I have heard that backlink quality matters. Would you say that your app can create backlinks that are good quality and can give a fair benefit? 