A user shares a successful backlink strategy for e-commerce clients that involves creating engaging content about indirect competitors in related luxury niches. Instead of generic listicles, they produce in-depth pieces featuring company stories, awards, and founder interviews.
The outreach process:
Publish the content, then contact featured companies via email, LinkedIn, or Twitter
Results include social media shares (one company had 30k+ followers), website backlinks, and newsletter features
The approach builds relevant links by targeting similar audiences and potentially fostering business relationships
Additional strategies suggested by community members:
Guest blogging on reputable niche sites
“Best of” recurring blog roundups featuring industry companies
Influencer collaborations and product content
Resource page link suggestions
Broken link building (replacing dead links with your content)
Skyscraper technique (improving popular content and reaching out to linkers)
HARO (Help a Reporter Out) for media backlinks
Key themes emphasized:
Create genuinely valuable, shareable content worth linking to
Focus on authentic, relationship-driven outreach rather than quantity
Backlink building requires consistency and patience—it’s a marathon, not a sprint
The discussion remains open with participants seeking additional inspiration and tactical ideas for e-commerce backlink strategies.
Summarized with AI on October 24.
AI used: claude-sonnet-4-5-20250929.
I’ve been experimenting with ways to help my e-commerce clients get more backlinks and here’s a strategy that’s worked well for me.
First I create a list of indirect competitors related to my client’s niche. For example, if my client sells diamond rings, I’d research companies like private jet firms, luxury real estate, or high-end vehicle brands.
Instead of writing a generic listicle like “5 Best Private Jet Companies,” we aim for something more engaging, like “The Untold Stories Behind 5 Industry-Leading Private Jet Companies”
We dive into extra research—awards the companies have won, insider anecdotes (if our client knows any), or interesting tidbits from interviews with founders. This makes the post genuinely interesting to read.
Once the blog post is live, we reach out to the featured companies, starting with email. If there’s no response, we’ll try their marketing team or CEO via LinkedIn or Twitter.
Results have been positive overall: most companies shared the post on social media (one had 30k+ followers), some linked back to the blog from their websites, one even featured it in their newsletter.
The backlinks are relevant because they target a similar audience and there’s a chance this could lead to relationship-building between the companies I guess.
Anyone else using similar strategies? I’m looking for some inspiration to build backlinks to ecommerce stores
Hello @Invalley I must say, that tactic is very brilliant and is one of the best ways possible because it is organic, authentic, and a win-win for both parties involved. How long have you been working with this strategy if I may ask?
Hey @Invalley Your strategy sounds awesome—super creative and clearly effective! I’ve got a few more ideas that might spark some inspiration for you:
Guest Blogging
Write posts for reputable blogs in your niche. It’s a win-win: you get backlinks, and your content reaches a whole new audience.
“Best of” Blog Roundups
Start a recurring series like “Best Luxury Events to Attend This Season” and feature companies or events in your niche. Then, let those companies know—they’re usually happy to share or link back.
Influencer Collabs
Partner up with influencers in your industry. They can create content around your client’s product and share it with their followers, which can bring in some solid backlinks.
Resource Pages
Spot websites with resource pages that relate to your niche and suggest your content as a great addition. These pages are often gold for backlinks.
Broken Link Building
Find broken links on relevant sites and suggest your content as a replacement. It’s helpful for the site owner and gets you a backlink.
The Skyscraper Technique
Take a popular piece of content in your niche, make it even better, and reach out to everyone linking to the original. They’ll often update their links to include your improved version.
HARO (Help a Reporter Out)
Sign up for HARO and pitch your client’s expertise to journalists. If they use your input, you can score some high-quality backlinks from big media outlets.
Getting backlinks can feel like climbing a never-ending mountain, but don’t worry—it’s doable, even if you’re starting from scratch. Here’s the deal: the best backlinks come from other sites genuinely wanting to link to your content because it’s worth linking to.
Start by creating content that people actually want to share. Think guides, infographics, or even free tools. For example, if you sell pet products, write something like “The Ultimate Guide to Senior Dog Nutrition” and make it so good that even pet bloggers can’t resist linking to it.
Guest posting is another classic move—write killer content for other sites and include a link to your store. Sure, it takes time, but it works. And if you’re feeling extra lazy (like I often am), find broken links on other sites, then suggest replacing them with your working link. Boom. Instant value for them, backlink for you.
Oh, and don’t sleep on building relationships. Get in touch with bloggers, podcasters, and even local businesses in your niche. A quick collab or product review can go a long way.
There’s no “one-size-fits-all” strategy, but there’s a ton of actionable ideas you can try out in this blog post: How to Get Website Backlinks for Your Ecommerce Store. Seriously, it’s packed with stuff you can start using today.
Good luck, and remember—backlink building is a marathon, not a sprint. Keep at it!
Hey, I have started a website on wordpress and want to create some backlink on shopify without having a shopify store. Is there a way to do? Please do let me know. Thank you
That’s a great question — and yes, it’s absolutely possible to build backlinks that point to your WordPress site even without owning a Shopify store.
The key is to focus on value-driven participation in communities and forums like this one. When you share useful insights, tips, or data that help other members, your profile or signature link can naturally attract visitors over time.
You can also publish helpful ecommerce or optimization guides on your own site and reference them only when they truly add value to the discussion — such as linking to this article. This keeps your engagement authentic and informative.
Lastly, collaborating on guest content, app reviews, or solution write-ups with other store owners is a smart long-term approach — especially when your content genuinely helps others improve their store performance or marketing.
Consistency and relevance matter more than quantity. A few well-placed, useful links will always perform better than dozens of random ones.
That’s a smart and creative outreach strategy! Featuring indirect competitors adds real value and makes backlink building feel natural. Thanks for sharing — I might try a similar approach for my eCommerce clients too.
Regards
