How do you handle it when a product you’re excited about doesn’t sell well?
Oh, y’know, just casually cruising through the five stages of denial in a month or two, no biggie 
This is a common misconception: when we are excited and rooting for a product, our customers must feel the same way. In reality, that’s not always the case.
If we still have time, we will contemplate and reassess where we went wrong. If we’re on a tight schedule, we just accept it and move on, hoping it’ll eventually sell out.