We’re currently testing different homepage layouts and CTAs on our Shopify store, but we’re cautious about adding too much and overwhelming visitors. What strategies have worked best for you to boost conversions while keeping the design clean and user-friendly? Looking to optimize our customer journey at The Fancy Dress and would love some input from fellow store owners!
Topic summary
A Shopify store owner seeks advice on improving homepage conversion rates while maintaining a clean, user-friendly design. They’re currently testing different layouts and CTAs but want to avoid overwhelming visitors.
Key recommendations from the community:
- Prioritize simplicity: Use a single, clear CTA above the fold that addresses the primary goal
- Focus content: Highlight top-converting products, bestsellers, or seasonal collections rather than displaying everything
- Visual hierarchy: Employ contrasting colors, consistent fonts, and strategic spacing to guide attention without clutter
- Build trust quickly: Incorporate customer reviews, star ratings, and trust badges below product highlights
- Mobile-first approach: Streamline banners and simplify navigation for smaller screens, as many visitors browse on mobile
- Strategic traffic routing: Direct promotional campaigns to focused landing pages instead of the homepage
- Purposeful popups: Use exit-intent or time-based popups rather than immediate interruptions
- Incremental testing: Test layout changes one element at a time to identify what drives conversions
One respondent also suggested implementing a loyalty program widget to increase retention and average order value. The discussion remains open for the original poster to share which strategies ultimately prove most effective.
1 Like
Hi there! Love that you’re taking a strategic approach to testing keeping the design clean while optimizing conversions can be a fine balance.
Here are a few strategies that have worked well for many store owners:
Use a single, clear CTA above the fold make sure it directly addresses your primary goal.
Keep your homepage focused by highlighting top-converting products or collections.
Use contrasting colors and consistent font sizes to guide visitors’ attention without crowding the page.
Include Reviews, star ratings, logos help build trust quickly without adding too much content.
Test mobile-first designs – Many users will visit on mobile, so streamline banners and simplify navigation for smaller screens.
Keep testing! Sometimes even small changes in CTA wording or button placement can significantly impact conversions.
Would love to hear what layout ends up working best for The Fancy Dress!
Hi, I’m Wayne from Akohub. We have been working with many brands to run online stores. After viewing your website, I believe our expertise could add value to your business.
I would suggest prioritizing a clutter-free layout with clear navigation, making it easy for shoppers to find popular products or current promotions right from the homepage. Use bold hero banners for your bestsellers or seasonal collections, and place a strong, direct CTA above the fold to guide visitors toward action. Incorporating trust-building elements like customer reviews and testimonials can also help reassure new shoppers and encourage them to explore further.
To further enhance your customer journey, consider adding a loyalty widget. Loyalty programs are proven to increase conversion rates and customer retention by rewarding shoppers for their purchases, referrals, and engagement. It not only give customers extra motivation to make purchases but also turns occasional buyers into loyal advocates, ultimately boosting your average order value and lifetime customer value. A well-designed loyalty program can make your store stand out, encourage repeat visits, and foster a sense of community around your brand.
To streamline the loyalty program setup, our Ako Marketing app is a great solution. The app makes it easy to launch personalized loyalty programs, retargeting campaigns and implement a loyalty widget directly within Shopify, helping you optimize the customer journey, boost conversions, and build lasting relationships-all while keeping your storefront clean and user-friendly.
Best wishes! If you have any more questions or need a free professional consultation, feel free to let us know! Don’t forget to like and mark it as a solution if you find this helpful.
Hey! Here are some few points that you can apply in your Shopify business.
-
Keep it Clean: Highlight 1–2 key offers or products. Avoid too many banners or sliders.
-
Strong CTA: Use one clear call-to-action like “Shop Now” or “Explore Collection.”
-
Smart Navigation: Use simple menus and a search bar to help users find products quickly.
-
Use Landing Pages: Send ads or promotions to focused pages, not the homepage.
-
Add Social Proof: Include a few reviews or testimonials to build trust.
-
Mobile First: Make sure your site is fast and works well on phones.
-
Popups with Purpose: Show exit-intent or time-based popups for offers, not right away.
-
Highlight Bestsellers: Show top products or categories instead of everything.
Great question, and something we’ve experimented with a lot. Sharing a few strategies. Check them out
- Make sure the top section includes a strong value proposition, one clear CTA, and a high-quality image. This helps visitors understand what you offer within seconds.
- Design layout using larger fonts, contrast, and spacing helps in showcasing benefits and avoid clutter.
- Limit the number of CTAs, avoid multiple call-to-action
- Place reviews or trust badges below the product highlights
- Test layout changes one at a time.