I am currently trying to build brand awareness around my store: my ultimate goal is to create community and build the brand in a way that has a dedicated following. I do not currently have any social media presence as the brand owner. Do I need to start building my own social media presence as the Founder? Does this help people connect with the brand?
Topic summary
A store owner is working to build brand awareness and create a dedicated community around their business. They currently have no personal social media presence as the founder and are questioning whether establishing one is necessary. The key concern is whether a founder’s personal social media presence helps customers connect more deeply with the brand itself.
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