How important is the choice of theme for getting the first sales?

[tylernova]

@Astroimagery

I have recently started my store and sent my email list and some traffic from Instagram but still no sales. I have been working on the design a lot but not even more than a few clicks on the add to cart button. I am contemplating what my son has said to me (he is a former employee of Shopify and has his own company advising customers on improving and setting up their sites), that he thinks I should start with a paid theme and go from there. My site is here: shop.astroimagery.com and I am thinking of making many changes especially to the home page. My question is: should I pay for a good converting theme or go with something like Horizon? So far, I have used Tinker and coded a lot to make it work. Would starting with a paid theme help turn visitors into customers? Any advice on changes or strategy I should try?

A paid theme alone won’t fix low sales your issue is likely unclear messaging, weak product pages, or lack of trust signals.
Focus on a strong homepage (clear value, audience, benefits), better product visuals, and clear call-to-action.
Switch to a clean theme only if your current one is messy, but fix fundamentals first.

[Alex_Kazlou]

@Astroimagery any thoughts?

[Astroimagery]

I’ve made a bunch more changes to the homepage and especially the product page. Be great to get some feedback on those. In regards to improving the offer what could I do there?

[Astroimagery]

A lot of sense here and I have been putting A LOT of time into fixing these points and still have not got any sales, not even from my warm subscriber traffic. I see in MS Clarity recordings many very short visits of less than 20 seconds with little or no engagement on the page. I am trying everything recommended so what is missing? As a new store I only have 4 total reviews. Appreciate any insights…