How is my store? Please I need any feedback

[miacaura]

I built a store that I have not launched yet but am looking for some feedback. I have already been burnt with amazon and I do not want to repeat same mistakes. My site is www.miacaura.com Please if anybody can help. Thank you

[Website_Speedy]

Hii @miacaura , I checked your store; overall, the design is good, but you have used a very light font even for the store name and page links. I prefer to find the best font for each section, as per your store. I also tested your store using Google Page Insights Report, and below are the results derived from the report.

Performance Scores ( Mobile)

Overall Performance Score - 51

LCP - 14.7 s

FCP - 8.3 s

TBT - 280 ms

Speed Index - 9.1 s

CLS - 0.015

SEO Score - 100

Your SEO score is amazing as it helps customers find you on search engines, but your performance score is bad. Your store is taking too time to load, which leads to losing customers as they are not able to access the store quickly. So I recommend optimizing the store by using the following strategies.

Image Format Not Optimized

As per the analysis, your main banner image is in PNG format, which is the highest quality of image, and takes time to load.

Suggested Improvements

Using Next Gen Format for Images

Convert all the images into WebP or AVIF format as per your requirement as your store is related to beauty products, I recommend trying AVIF format, especially for the banner image.

Preload Banner Image

You have done the lazy loading for the banner image, which might be the cause of the load delay in your image. Remove the lazy loading from the banner image, apply this only for javascript , css, and other elements that are not required in the initial loading of the store. Apply preloading for the important resources like banner images

For example -

Main Thread Work Issues

Your store’s javascript time parsing, compiling, and execution is creating a loading time delay.

Suggested Improvements

Split Large JavaScript Files

Large JavaScript files can slow down the initial page load as the entire file needs to be parsed and executed. Breaking down large files into smaller, modular pieces allows for better performance and quicker loading.

Example (using WebPack)

// webpack.config.js

module.exports = {

entry: {

main: ‘./src/index.js’,

vendor: ‘./src/vendor.js’

},

output: {

filename: ‘[name].bundle.js’

},

optimization: {

splitChunks: {

chunks: ‘all’

}

}

};

Optimize CSS Selectors

Inefficient CSS selectors can add additional work to the main thread, especially if you have large stylesheets. I recommend avoiding overly general or complex selectors (like .main-content div ul li a:hover). Additionally, using inline styles for large layout shifts can force the browser to recalculate styles repeatedly. Instead of using inline styles, try adding styles in CSS files, which the browser can manage more efficiently.

Alternatively, if you do not want to go deep down in the developer things, Try Website Speedy- Optimization app for Shopify. It is easy to set up and comes with a 14-day free trial, and it optimizes your site by applying the above process automatically.

[SEOAnt-Jeffery]

Hello @miacaura

I really love your store style and UI design, very attractive and outstanding. As an SEO APP provider, I can give you some feedbacks on store on the basis of SEO and let you optimize page content in a better way. Come and take a look here please~

1. There exist H1 tag on your store backend after checking, but they refer to JSON strings inside tags and they are not H1 in real, as it is not parsed correctly. It is better to contact your theme developer and parse it properly, so that Google can get your page structures in a better way.

2. Double-check your store alt text if they are added completely. I have noticed some crucial images on your store lacking of alt text contents. It is suggested to add them completely, as Google will read your image meanings via Alt Text. I have listed three of them after my checking, but you had better fully check all the necessary images and see if they have alt texts properly.

https://miacaura.com/cdn/shop/files/Untitled_design_1.png?v=1751109322&width=3840

https://miacaura.com/cdn/shop/files/img_with_text.png?v=1751194250&width=3840

https://miacaura.com/cdn/shop/files/imgwithtxt2.png?height=1000&v=1751196624

3. When searching on Google, I notice your store favicon is missing and the store name is not added properly. Please add the favicon from Shopify customize page and update the store name from URL to brand name.

By the way, it is happy to know you manage to optimize store in a further way before launching the store. If you would like to let store have better performance, you can consider store SEO Check regularly and see if meet standard or not. After doing so, you can know the page status immediately and adjust accordingly to get more sales and higher conversion in the future. Cheers!

[BON_Loyalty]

Hi @miacaura ! It’s Tracy here from BON Loyalty, the essential customer loyalty solution for growing Shopify businesses.
I’ve had a look at your website, and it’s truly impressive. Your branding feels cozy and beautiful, with a clean, elegant, and wellness-focused aesthetic. That said, I have a few recommendations that could help further enhance your website.

1. Add a Link to Your Announcement Bar
Your announcement bar shares a compelling message, but currently, it doesn’t contain a clickable link. Adding a direct link to your newsletter sign-up section would help guide users and remove any confusion when they try to interact with it.

2. Enhance the Hero Banner Text and CTA

The text and CTA button in your hero section are beautifully designed, but they appear a bit small. Increasing their size will help draw more attention and improve clarity, especially on larger screens. You might also consider updating the CTA to something more emotionally engaging, like “Discover Your Glow,” to better reflect your brand voice.

3. Use a sticky header for easier navigation

Implementing a sticky header can significantly improve the user experience, especially on mobile. It allows customers to access your main navigation at any point without having to scroll back to the top, which can lead to higher engagement and lower bounce rates.

4. Add testimonials for social proof

Incorporating customer testimonials on your site is a great way to build trust and credibility. Real voices help potential customers relate and feel more confident about making a purchase, especially when they see others having a positive experience with your products.

I hope this advice helps improve your website’s performance. Keep up the great work on your site!

[kalyanwaytoapps]

Hi @miacaura

I visited miacaura.com and your site already has a good foundation—a clean design, clear categories in your menu, and that “Join our newsletter & get 10% off!” pop-up is a nice touch to capture interest early. Still, since this is a pre-launch and you want to avoid missteps, here are some thoughtful tweaks to polish it further:

1. Improve Typography for Readability
The fonts you’re using are delicate and elegant—but they lean very light, especially for key elements like your store name and navigation links. Consider switching to a slightly bolder font weight so people can read them easily, particularly on mobile or in brighter settings.

2. Clarify Your Brand Story & Value
Your navigation includes broad categories like Pets, Gym & Fitness, Skincare—but it’s not immediately clear what Miacaura offers. Is it a lifestyle store blending wellness and pet care? Adding a short tagline (like “Holistic Lifestyle Goods & Pet Care”) or a brief hero statement could help visitors understand your brand quickly.

3. Add Trust Signals and Social Proof
I didn’t notice any reviews or trust badges yet. Even early testimonials, trust seals, or product highlights (e.g., “Award-Winning Pet Accessories”) can go a long way in reassuring first-time visitors.Customers are more likely to purchase when they trust the store. You should add product reviews using a tool like ShopReviews ‑ Product Reviews - ShopReviews - Boost your sales with product reviews | Shopify App Store, which makes collecting and displaying real customer feedback seamless

4. Organize for Better Flow
Your homepage moves from the newsletter popup straight to product collections. Consider adding a curated “Featured” section near the top—such as bestsellers or editor picks. This creates a smoother shopping experience and guides visitors toward what’s important.

5. Make Policies Easy to Discover
Your site does have essential pages like About, FAQ, Shipping, Privacy, and Returns tucked into the footer (via Terms & Services page) miacaura—but it’s helpful to ensure they’re individually listed. This makes the site feel more transparent and customer-focused.
“Join our newsletter & get 10% off” is solid marketing—but making the offer feel more exclusive can add urgency. Something like “Sign up now for 10% off & early access to new collections!” can make visitors feel like they’re part of something special.

If you’re also selling on Etsy, consider using an app like Etsy Integration ‑ ShopList - ShopList - seamless integration between Shopify and Etsy | Shopify App Store . It lets you sync your products and orders between Shopify and Etsy automatically, saving time and helping you manage inventory more efficiently—perfect for handmade or customized products like yours.

Best Regards,

Waytoapps

[rutvik_shop]

Hey,

I’ve noticed a few things that could make the user experience a lot smoother and help increase conversions.

First, the menu font color is a bit tricky. When you hover over the menu, the font turns white, which makes it hard to read, especially on light backgrounds. Consider changing the hover effect to something with higher contrast so it’s easier to navigate.

Another thing I noticed is that the product images on the collection page only appear when you hover over them. While this may look sleek, it could confuse customers and make them miss out on seeing the full product. It might be a good idea to make the images always visible or ensure they load right away so people can quickly see what’s being offered.

You’ve also got a slider cart, which is great! But you can definitely take it further by using that cart to upsell or cross-sell products. For example, if someone adds a moisturizer to their cart, you could suggest a related serum or mask. A progress bar in the slider cart could also work well, showing customers how close they are to free shipping or a discount.

Lastly, consider implementing product bundling. In the cosmetics world, customers love to buy sets, whether it’s skincare routines or makeup kits. Bundling products and offering a slight discount for buying them together can really increase your average order value.

If you’re looking for a quick and easy way to implement upsells and product bundles, an app like iCart can help you do that without a lot of effort. It’s a great way to improve the cart experience and add upselling features to boost sales.

Overall, your site has great potential, and with a few adjustments, I think you’ll be able to drive conversions. Best of luck with your launch!

[EmbedAny]

Hi @miacaura,
Your store’s strengths are it has outstanding SEO performance, it has solid store design and detailed FAQ’s. Embed YouTube videos on your Shopify product pages to showcase demos, unboxings, and customer reviews right below the product media for higher engagement and trust. You don’t necessarily need any code to embed YouTube videos. You can just paste a YouTube link in your blog and make it italic and it will into a video. Thanks to EmbedAny Shopify app. It works not just for YouTube but for 800+ sites, including Instagram, TikTok etc. Take a free trial tour at: https://apps.shopify.com/embed

Thanks

[Moeed]

Hey @miacaura

Your site looks clean and has a nice flow, definitely feels like you’ve put effort into avoiding the common mistakes many of us made early on. A couple of things that might help before launch: make sure your product pages have strong, trust-building elements like reviews, FAQs, and clear shipping/return info. Also, consider simplifying the homepage so the value of your brand and products shows instantly.

On the marketing side, don’t wait until launch day to build buzz. Even a small email list or affiliate push can help you get traction early. Tools like UpPromote are useful for setting up affiliates who can drive that initial traffic without heavy ad spend.

Best,
Moeed

[namphan]

Hi @miacaura,

I’m really sorry to hear about your experience with Amazon - but remember, every setback is a lesson, and often after stumbling, you come back stronger.

I took a look at your store, and it’s truly impressive. Everything feels well put together, and it’s clear you’ve invested a lot of effort into it. A few suggestions: I’d recommend adjusting the hover color on your menu so it stands out more — right now it’s hard to see clearly. Your images are good, but some could benefit from higher quality for sharper display (the testimonial section is one example). On your Trending Cosmetics section, try aligning product titles or limiting them to three lines with ellipses (…) so they don’t stretch awkwardly. On product pages, the sticky add-to-cart isn’t displaying well if the title is too long, so that’s something to refine.

Beyond design, don’t forget the other key pieces:

• Trust-building: Add customer reviews, clear return policies, and social proof to reassure new visitors.
• SEO: Optimize your product titles, descriptions, and images so your store shows up in search results.
• Marketing: Explore cost-efficient strategies like affiliate or referral marketing. Many brands work with influencers or even past customers to spread the word - apps like UpPromote can help streamline this approach.

You’re already on a great path - polish these details, and I believe your store has strong potential. Wishing you much success on this new journey!