How long does a Facebook sales channel review take?

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Topic summary

A merchant’s Facebook sales channel has been pending review for over two weeks, significantly longer than the typical 24-48 hour timeframe. While reviews can occasionally extend to 4 weeks due to Facebook’s workload or verification requirements, several troubleshooting steps are recommended:

Immediate Actions:

  • Check Facebook Commerce Manager for pending notifications or policy violations
  • Verify compliance with Facebook’s Commerce Policies and Community Standards
  • Ensure the store meets eligibility requirements (some mention needing specific follower/post counts, though exact thresholds aren’t publicly disclosed)

Technical Solutions:

  • Disconnect and reconnect the Facebook sales channel in Shopify (Settings > Apps and Sales Channels)
  • If the disconnect button is unresponsive: clear browser cache, try different browsers, or manually revoke Shopify access through Facebook Business Manager > Business Integrations

Escalation:

  • Contact Facebook Business Support through Commerce Manager or Meta Business Help Center
  • Reach out to Shopify Support to escalate the issue to their technical team

The merchant specifically noted being unable to press the disconnect button, which multiple respondents addressed with alternative removal methods. The discussion remains open with no confirmed resolution.

Summarized with AI on October 30. AI used: claude-sonnet-4-5-20250929.
8

Hi @HIMMELSTEIN ,

Thanks for reaching out to the Shopify Community! I’m Mia from MooseDesk, your go-to Live Chat, WhatsApp and FAQ App here to help you enhance your customer support experience :blush:

Regarding to your concerns, the timeline for Facebook Shop often review can vary depending on Facebook’s policies, workload, and potential verification requirements. Typically, the Facebook review process takes anywhere from 24 hours to a few days, but in some cases, it can take up to 4 weeks due to additional checks.

1. Confirm Submission Status:

  • Go to Meta Business Manager → Commerce Manager → Account Status to check if your shop is still under review or if there’s a specific issue.

2. Check for Policy Violations:

  • Ensure your product listings, business details, and policies comply with Facebook’s Commerce Policies (Check Facebook’s Policies Here).
  • Any flagged issues can delay approval, so make sure your store meets all eligibility criteria.

3. Reconnect Facebook Channel in Shopify:

  • Sometimes, reinstalling the Facebook & Instagram Sales Channel on Shopify can trigger a refresh. To do this:
    1. Remove the Facebook & Instagram app from Shopify.
    2. Wait for a few minutes, then reinstall & reconnect it.
    3. Check if the status updates.

4. Reach Out to Facebook Support:

  • If it’s been over two weeks with no updates, contact Facebook Business Support (Contact Facebook Support Here).
  • Ask them for a status update and request manual intervention if needed.

Moreover, as your business grows and you begin to connect with more customers, efficient communication will become even more crucial. I suggest exploring MooseDesk, a FREE Live Chat, WhatsApp & FAQ App. You can easily reach customer support via WhatsApp, ensuring immediate assistance for inquiries. Also, the widget provide multi self-Service options such as Order tracking, Translation and FAQ section empower customers to resolve common questions on their own, reducing the need for direct support.

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