How much does it cost to run an online store per month?

Topic summary

A Wix store owner is considering migrating to Shopify but is concerned about multiple cost components including subscription fees, apps, shipping, and transaction fees.

Core Shopify Costs:

  • Basic plan: $29/month (£19 GBP in UK)
  • Transaction fees: 2.9% + $0.30 per sale with Shopify Payments (additional 2% if using third-party processors)
  • Apps: $0–$100+ monthly depending on needs (most successful stores use 1-3 apps)
  • Shipping: Varies by carrier, typically $5–$10 per package with discount opportunities
  • Additional: Domain ($10–$20/year), premium themes ($150–$350 one-time)

Example Budget:
For a store doing $2,000/month (20 orders × $100), total expenses approximately $263 ($29 plan + $64 fees + $20 apps + $150 shipping), leaving $1,737 before product costs.

Profitability Benchmarks:
Average Shopify stores generate ~$5,583/month. Small stores: $500–$1,000; successful stores: $5,000–$10,000+.

Key Advice:
Start with Basic plan, use free apps/themes initially, and scale expenses as revenue grows. While Wix is cheaper ($27/month, no transaction fees), Shopify offers better scalability and sales tools. Trying the trial period is recommended to estimate actual costs based on specific business needs.

Summarized with AI on October 26. AI used: claude-sonnet-4-5-20250929.

Hello @Noahd ,

To be honest, everything depends on the industry you are in, business model you plan to use, products you will sell and your product acquisition channels.
The easiest way to understand how Shopify works is to try it yourself. During the trial period, you’ll gain some experience in setting up, managing, and estimating your potential costs based on your needs. To continue selling after the trial is over, you’ll have to choose one of the subscription plans.

Best regards,
Anastasia

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