How much should I spend

Ask Me Anything Q&A 2hmediaamarepo
1

My shopify store just opened. How much should I spend on advertising the first year ?

2

Hi @Sue1

Thanks for coming to the AMA.

Determine your needs and allocate budget accordingly. Consider that some marketing costs are frontloaded. Treat marketing as a fixed expense, not a variable one. If you’d like to see our full answer, check out the stream recording which we have uploaded to YouTube. We start answering your question at around 01;45;23