How should brands use UGC on product pages and social ads (rights, briefs, specs)?

How do you ask creators for permission to use their content? And what’s the best way to tell them exactly what you need, like video dimensions, attention-grabbing openers, etc.?

I’m also curious how you give them instructions so the content actually works well on your product pages and in your ads.

Oh, and have you included any specific terms in your contracts that saved you from problems down the road?