Hi, we work with local artists to sell their pieces using print on demand - mugs, hats, t’s, and prints.
How should we weave our causes, mental health & animal rescue, into our branding strategy? We’d love to make it speak to likeminded people or raise awareness, and ultimately, it’s should be motivating people to check out with a sense of being responsible for what could have been done better.
This business model is essentially affiliate marketing built on structured, collaborative product “drops” with your artists. Because art is highly subjective and social causes require deep communication, you should rely heavily on video marketing across platforms like TikTok and Instagram to relentlessly explain the “why” behind your purpose. You need to actively get in front of your target audience and show real, concrete results of where the money goes, such as exactly how a donation helps an animal or supports a mental health initiative. While the print-on-demand fulfilment is easy, the hard part is executing the upfront marketing that makes people care enough to buy. For our full response, check out the stream recording on YouTube. We start answering your question at around 00:01:22