Hello Shopify Community,
Are you aware of the impact of slow-loading pages on your online store’s sales and what you can do to improve your store’s speed?
If not, then buckle up because we will be going on a roller coaster ride to learn all about how speed affects sales.
In this discussion, we’ll explore the problems that arise from slow page speeds and the solutions that can help improve your website’s performance.
But before that, let’s contribute some time discussing what page speed is.
What is page speed?
Page speed is the accurate measurement of how much time it takes for a particular webpage to load on any device. This means the time taken by all your page content like pictures, copy, GIFs, video, buttons, and everything.
Generally, we calculate page speed with page load time and time to the first-byte format.
How does page speed affect sales?
To be precise and accurate, page speed does not directly affect your store’s sales, but it hampers areas that affect your sales. That is user experience.
Assume yourself shopping from an online store, and the store’s home page or product page loads slower than you expected, making you stare at blank text boxes or unloaded images.
Will you bother to wait or shop from that store unless and until that’s the only store that sells the particular product or service you are looking for?
Surveys have found that pages that load slowly and take longer to load on a user’s device have a much higher bounce rate compared to faster-loading online stores. Our busy lifestyle made us choose the online shopping mode for added convenience.
Hence, If it takes longer to find the product or information, we may not look further to online stores.
Thus, a faster online store or page speed will mean a better user experience and conversions.
Slow page speeds are a common problem online businesses face, and they can significantly impact your sales. Research has shown that a delay of just one second in page loading time can lead to a 7% reduction in conversions.
Additionally, slow page speeds can negatively affect your search engine rankings, decreasing organic traffic to your website. Slower speed can cause you to lose potential customers, impacting overall sales revenue.
What’s the ideal speed for a webpage?
Now, that being said, you may want to learn more about what should be the most precise speed page for your website.
Regarding webpage speed, Fast matters and the ideal loading time is generally under 3 seconds. However, in some regions, google recommends the excellent page speed to be under 2 seconds.
But why? Because studies have shown that users are more likely to abandon a webpage if it takes longer than that to load and become interactive fully.
Nobody likes to sit around and wait for a page to load, right?
Of course, there are some exceptions to this rule. For example, suppose a webpage contains lots of multimedia content, like videos or interactive graphics.
In that case, users might be more patient and willing to wait a little longer for everything to load correctly. And depending on where your users are located, they may have different expectations for load times based on their internet connection speed.
So, to keep your users engaged and happy, optimizing your webpage’s speed as much as possible is essential.
What can you do?
Fortunately, several solutions can help improve your online store’s page loading speed. First, you can optimize your images by compressing them without compromising their quality.
You can use many techniques, like optimizing images and minimizing code and resources to reduce load times. By doing so, you’ll be able to create a smoother, more enjoyable user experience for everyone who visits your site.
Hope you liked this discussion. If you need more help regarding the speed and performance of your Shopify store, feel free to connect with our experts.
See Ya!,
CedCommerce