How to add "compare to" price at shopify dawn product page

Technical Q&A

Topic summary

A user asks how to add a “compare to” (strikethrough) price on Shopify’s Dawn theme product pages, noting the option appears unavailable in the product editor.

A PageFly representative responds with a two-step solution:

Step 1: Add the compare-at price field to the product in Shopify admin first.

Step 2 (EU-specific issue): If located in Europe, the compare-at price may not display due to EU regulations. To resolve:

  • Navigate to Settings > Markets
  • Click on Preferences for any European Union market
  • Adjust settings accordingly (specific setting details appear truncated in the response)

The issue remains partially unresolved as the complete EU market configuration steps are cut off.

Summarized with AI on November 14. AI used: claude-sonnet-4-5-20250929.
1

Hi,

How do I add a “compare to” price at shopify dawn? It’s unavailable on the product page where you add products manually.

url: https://bundo.nl/products/skimate-oplossing

tnx!

2

Hi @nijntjelover

This is Richard from PageFly - Shopify Page Builder App

First you will need to add compare at price to your product first.

After that if you are in Europe the issue is actually caused by a change in EU law. It’s taken some time but if you Navigate through Settings > Markets,
then click on Preferences for any market containing a European Union country.

Hope this can help you solve the issue

Best regards,

Richard | PageFly