How to add google attributes (sepcially age_group and gender) at product creation

Topic summary

A Shopify merchant seeks to add Google Merchant Center attributes (age_group, gender) during product creation rather than fixing them later after warnings. They prefer either simultaneous entry when adding products or bulk import via CSV, avoiding third-party apps.

Key Developments:

  • Native Shopify doesn’t support adding Google Shopping attributes during initial product creation
  • These fields only appear when using the Google & YouTube app’s “Manage Products” section
  • Google Shopping columns previously available in Shopify’s bulk editor have reportedly disappeared (as of early 2024)

Workarounds Identified:

  • Export/import products via CSV with Google Shopping columns included
  • Use third-party apps like Matrixify for bulk editing Google fields
  • Set up feed rules in Google Merchant Center (e.g., auto-assign “infant” age_group when product title contains “baby”)
  • Use Custom Labels in bulk editor as substitutes

Current Status:
The discussion remains open with ongoing frustration about Shopify’s limited native support. Multiple users report the same issue, particularly with variant-heavy catalogs making manual editing impractical. The original poster found a CSV-based solution but didn’t provide detailed implementation steps.

Summarized with AI on October 27. AI used: claude-sonnet-4-5-20250929.

‎03-23-2024 03:57 PM

I got around this very annoying ommission by adding feed rules in google merchant centre. (as previously mentioned).

For example I set up a rule that if the product title included “baby” to se the age group to “infant”.

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