How to add marketing platform on shopify app extension

Start a Business

Topic summary

Two developers are seeking guidance on Shopify marketing app extensions. One team is integrating KINCIR Ads with Shopify and, while creating a marketing extension, cannot find their brand in Shopify’s “marketing platform” dropdown. They ask how to be officially included as a selectable marketing platform.

Another participant plans an abandoned cart marketing extension and asks:

  • Whether SMS delivery must be handled via their own SMS provider or if Shopify supplies messaging infrastructure.
  • For a high-level workflow of how the marketing extension operates.

Key terms:

  • Marketing extension: a Shopify app extension type to integrate and run marketing activities from within Shopify.
  • Abandoned cart: re-engagement messages to customers who added items but didn’t purchase.
  • SMS services: external text messaging delivery providers.

An attached screenshot (dropdown list of marketing platforms) is central to the first question. No answers or solutions have been provided yet; the thread remains open with unresolved questions about platform listing and SMS responsibilities/workflow.

Summarized with AI on December 22. AI used: gpt-5.
1

Hi,

As KINCIR Ads team, We are developing a Shopify App which integrates KINCIR Ads and Shopify platform.
while we create a marketing extension, in the marketing platform field have some marketing platforms but we cannot see ourselves in this list.
How can we be one of the marketing platform in the marketing platform list of Shopify ?

Screenshot_6.png
Screenshot_6.png1275×927 28.8 KB

2

Hi @mucitx ,

I was trying to create a marketing extension for abandoned cart.

Do i need to use sms services or shopify will provide that?

Also, Can you provide the workflow on how the extension works?

Thank you