How to add Multi language for USA English

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Topic summary

Goal: Serve English by default, then show regional English (en_GB for UK, en_US for US) based on customer location.

Current guidance: Use Shopify Markets with the Translate & Adapt app to adapt English content per market. This is a manual process; automatic ā€œtranslationā€ or autoā€‘localization within the same language (e.g., UK vs US English) isnā€™t available. Reference doc link provided.

Pain points raised: A merchant managing multiple locales (e.g., Dutch for Netherlands and Dutch for Belgium) says provided translations cannot be imported and must be entered manually in Translate & Adapt. With ~30 products and ~100 variants, this is very timeā€‘consuming. They request:

  • Ability to import translations (CSV) or a better bulk workflow.
  • Visibility of the original source text within Translate & Adapt to aid manual entry.
  • Easier handling of metafields, since unique IDs hinder CSV association.

Status: No confirmed workaround beyond manual adaptation. Key open questions: whether Translate & Adapt can support import/bulk editing, show original strings during editing, or streamline metafield mapping. No decisions or action items beyond the documentation reference.

Summarized with AI on December 24. AI used: gpt-5.
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Hi Team,

We need to add Multi language website. So we have to show English default and based on the location. If customer in UK shows en_GBR (UK English) and for US en_US (US English). Let us know the setup the language settings.

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Hi @Kiran_Pyrite , this is done by adapting English by market. More here: https://beta-help.shopify.com/en/manual/markets/languages/translate-adapt-app#custom-content

This is done manually. Localising within one language is not available as an auto ā€˜translationā€™.

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How are we supposed to do this via Translate & Adapt if weā€™ve been given the translations for a language that we donā€™t speak?

For example, we have a site that is in multiple languages. One language is Dutch for the Netherlands but we also have a Dutch for Belgium. I canā€™t speak either language and the translations in the Shopify import file canā€™t be imported so must be done through Translate & Adapt - correct?

Currently, Iā€™m having to have the original product page open - search for the english in the ā€˜Default contentā€™ column in the CSV then paste that into the Translate & Adapt. Weā€™ve only got 30 products and about 100 variations but itā€™s going to take me hours & hours to do.

There must be a better / easier way? Even if Translate & Adapt allowed you to see the original language that would make it easier.

Metafield identification means that each one has a different ID so thereā€™s no easier way to associate it in the Shopify CSV with the product that it goes with.

Or am I missing something?