How to add videos like Tiktoks, Instagram etc in multicolumn?

Shopify Apps
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Topic summary

A workaround enables embedding videos and other content (TikToks, Instagram posts, reviews, images, forms) into Shopify’s multicolumn section using a third-party app.

Implementation steps:

  • Create a multicolumn section in the theme editor
  • Paste the desired embed link into each column
  • Format the link as italics (Ctrl + I)
  • Save the theme to activate the live widget

Requirements:
This method requires installing the EmbedAny Shopify app, which automatically converts italicized links throughout the store (including product descriptions) into embedded widgets. The solution appears to be a user-shared tip rather than an official feature, offering a way to bypass native multicolumn limitations.

Summarized with AI on October 28. AI used: claude-sonnet-4-5-20250929.
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For everyone asking how they can add videos, reviews, images, animations, designs, forms or whatever they want in multicolumn, here is my solution!

Create a multicolumn in theme editor.

In each column, paste the link you want to embed and italics it. (ctrl + i)
Save the theme and it will now become a live widget.

For this process, you need to have EmbedAny Shopify app. So if you paste link anywhere on your shopify store (product descriptions etc), it will become a widget if you italics it (ctrl + i) with EmbedAny.

https://apps.shopify.com/embed

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