Sorry just seeing this now. That’s a great idea and let’s see what we can come up with a bit of “lateral thinking”. Don’t forget you can also reach us in the German community in case you want to discuss anything with us in German.
Why not use the new-customer-account welcoming email and build a single-use-only or double-use discount code into that email template? If you would also like to share this discount code to newly-registered customers, you can do so automatically upon their registration with your store. Here are the steps to do so:
Navigate to your Shopify Admin and click on Settings, and then Notifications
Scroll down to the Customer section, and click on Customer account welcome
Add a message containing your discount code just before {% endcapture %} near the top of the email body (please refer to the attached screenshot for an example from my test store) and hit Save!
This setup will make it so that next time a new customer registers an account in your store, they will receive an email containing a discount code you created specifically for newly-registered customers.
If you need further assistance on this, send an email to our support here (https://bit.ly/3cwO7ym) from the email address you use to log in to your Shopify store, and enter your myshopify.com URL there as well. Once they authenticate your account, they can help you out.
@PB79 - I understand you pain … however - apart from the technical necessity (which I basically agree with you about) … one of the first things I learned in Ecommerce is, that you should never give out discount codes that hurt your business, I.e. that don’t contribute to your overall increase in profit. Would you have MORE profit, if people weren’t using those discounts? Would they still be return customers and purchase as much without those discounts? How much of your markup is left after these markups?
Maybe not in this case - I don’t know - but often times you will have more groß profit in the long run by just letting people believe, they are outsmarting you with these discounts. A nice side effect is, that you may ger mentioned on deals blogs, which may drive more customers to your store.
Obviously you need to calculate the discounts so that you still get enough markup out of the transactions; also, the discounts shouldn’t cannibalize your regular purchases to the point where they decrease your total profit.