Hello @bthorne1 ,
Thanks for bringing your question to the Community.
I wanted to let you know that you have the opportunity to have this and any other marketing questions you might have answered by marketing experts and Shopify Partners, 2H Media. Feel free to post your marketing related questions in the AMA thread below:
AMA With 2H Media: Planning Your 2023 Marketing Budget
2H Media. Co-founders & owners, @MatthewHerchel and @AronMurch will join us live on March 21 from 12-2pm EST to answer your questions on how best to reach your audience, which marketing channels to focus on, and how to plan a sustainable 2023 marketing budget.