How to best update SEO and manage URL redirects?

Thankyou thankyou thankyou.

Regarding your last paragraph, this is where I get sooooo confused about keyword research. Naming my products to relate to the type of store I have as opposed to using just mainstream type product names. A lot of my product names do start with “colourful”, “sparkling”, “dazzling” which it seems isn’t great for SEO.

Thanks for all your help.