Hello, I have had my website for about a year now and I’m having a hard time attracting customers. I really need help!
Topic summary
A website owner struggles to attract customers after a year of operation and seeks guidance on driving traffic.
Recommended Strategy:
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Identify a problem: Research the niche to understand specific pain points customers face, using online communities like subreddits and Facebook groups for insights.
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Create authentic content: Start an Instagram, YouTube channel, or blog sharing personal experiences and genuine solutions. Avoid being overly promotional initially.
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Build an email list: Offer free, valuable resources in exchange for email signups. Use the list to engage with the audience, gather feedback, and improve the website experience.
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Follow the 1-in-5 rule: Promote products or request feedback in only 1 out of every 5 emails to maintain trust and avoid appearing sales-focused.
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Convert and iterate: Once the list grows, promote products to generate initial sales. Request reviews from early customers and repeat the process until achieving consistent sales.
The approach emphasizes long-term relationship building over immediate conversions, with reviews and organic sales developing over time.
Hey @CNAMoneyRoadmap someone else asked me about this so I’m going to paste in the same answer I gave them since you have the same problem:
In my opinion, the best way to start with this is to take a step back and ask yourself what kind of problem you’re trying to solve with your store.
I don’t know what your niche is but think about some potential problems it has and how you can solve them.
It helps if you have some experience with the problem yourself but if you don’t just do some research on different online groups like subreddits and facebook groups.
Once you know what problem you want to solve for people in your niche you can start marketing to attract customers.
Your marketing can be as simple as you just starting a Instagram account or YouTube channel talking about your experience with whatever problem you’re trying to solve.
If you prefer written content instead you could write blog posts about the problem you’re solving and share them in online groups.
Try your best to be genuine and actually talk about potential solutions to the problem in your content.
Also share relatable stories about how the problem has impacted your life and what helped you get through it.
And please don’t push your products too much at this point. You can mention it but you don’t want to sound too sale-sy.
I think a good strategy could be to make some content to get people to know your store exists and you’re trying to solve “this particular problem”. As a call to action try to get them to join an email list. When building offer something for free that can help people solve a problem in your niche.
Focusing on building an email list is a great way to engage people in your audience and connect with them before asking for a sale.
Plus they can help give you feedback on your website and help improve your messaging and overall site experience.
And as you send emails to them, you can promote your products.
In general a good guideline to follow would be to promote your products or ask your audience for feedback in 1 out of every 5 emails.
It might seem like a drag to focus on making content and building a list but it’ll be a powerful asset for you once you figure out how to do it in a way that works for you and your brand.
Now once you have an email list that is growing, you can start promoting your products to get your first sale.
And once you do get it, reach out to the customer that bought from you and ask for feedback and possibly a review.
Rinse a repeat that strategy until you’re able to get consistent sales.
Overtime you’ll begin to collect reviews and start to get sales without people having to join your list first.