How can I write a good email marketing. I’ve been consistently writing to my audience for many months already with no results at all. A couple replys but nothing else. I try to connect, to sent related content, not selling content, but no results at all. What am I doing wrong?
Topic summary
A user struggles with email marketing after months of effort, receiving minimal engagement despite sending non-sales, relevant content to their audience.
Key Challenge:
- Consistent email campaigns yield almost no results (only a couple of replies)
- Unclear what’s going wrong despite attempting to connect with subscribers
Expert Advice Provided:
- Email marketing is inherently a “slow burn” strategy requiring time to build customer relationships
- Critical first step: Define clear goals for the email program
- Three potential strategic directions to consider:
- Driving traffic back to website
- Focusing on direct sales conversions
- Showcasing the business’s personal side
- Establishing a clear strategic path helps maintain focus and measure success
The discussion remains open with foundational guidance offered but no specific tactical solutions yet provided.
Hi! Good for you for starting on email marketing! Email marketing can be a slow burn marketing strategy because it takes time for your customers to develop that relationship with you. You need to first establish what you want the goals of your email program to be. Do you want to develop an email marketing strategy that focuses on driving users back to your site? Do you want to emphasize sales conversions directly from email? Do you want to use email as a way to show a more personal side of your business? Once you decide on your path, that will keep you focused.