So there is a quite possibly a really simple answer to this one, so no reply is daft!! I run a website selling products that I make and I am working with a young Influencer at creating some products together - they will be sold on my website, shipped by me, etc but mainly marketed by the other party. So the question is - how can I quantify the traffic and sales on my website (across all products not just her collection) that come from her Social Marketing Posts.
Thanks!
Hi @Gkhorsemanship ,
To quantify the traffic and sales on your website from the influencer’s social media marketing posts, use Google Analytics with UTM parameters. Create unique UTM-tagged URLs for each of her posts (e.g., utm_source=influencer_name&utm_medium=social&utm_campaign=product_launch) using Google’s Campaign URL Builder. Share these links with the influencer for her posts. In Google Analytics 4 (GA4), navigate to Acquisition > Traffic Acquisition, filter by “Source/Medium” (e.g., influencer_name/social), and analyze metrics like sessions, users, and conversions (sales). For precise sales tracking, set up e-commerce tracking in GA4 to monitor revenue and transactions from her links. This setup isolates her traffic and sales impact across all products.
Thanks!