How to check traffic from Google Ads / Merchant in Shopify Analytics?

Shopify Discussion
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1

Hi all,

I just set up connection between Shopify & Google using the plugin “Google & YouTube”. I already successfully connect to Google Merchant and Google Ads.

I tried experimenting running Ads via Google Merchant for couple of days. In the Google Merchant it said that I have a conversion and a number of clicks to my page.

My question:

  1. What is the query to check in Shopify on how many visit from Google Ads? I tried using query generated by the AI recommender “Monthly sessions from google ads”, but the number is 0. Different from what Google Merchant says.
  2. In my Google Merchant Ads panel, it says that it has a conversion, but how do I check which product?
FROM sessions
  SHOW sessions
  WHERE referrer_source = 'paid'
    AND referrer_name = 'google'
  TIMESERIES month WITH TOTALS
  ORDER BY month ASC
VISUALIZE sessions
2

Use traffic type = paid instead. Also, Google is case sensitive and you may want to use referring channel or platform instead of name. Also, Look for and add Landing Page Path dimension

3

Hi!

I tried using the query below:

FROM sessions
  SHOW sessions
  WHERE utm_source = 'google'
    AND traffic_type = 'paid'
  TIMESERIES day WITH TOTALS
  ORDER BY day ASC
VISUALIZE sessions

But the number doesn’t seem to tally. I want to show screenshot from the Shopify & Google Merchant, but since I’m new user, I can’t attach.
For example, on 5-Apr, Shopify shows 49 sessions, but Google Ads shows 104 ads click.

4

UTM :ok_hand:and it’s displaying something. Go into the ad’s destination url and make sure your analytics filters are exactly how it’s written there in the url UTM parameters.

It rarely is 1:1 because Google counts all clicks but a Shopify session isn’t initiated until full page load and analytics script is run. Especially on Safari/iOS if the browser blocks the tracking cookie. Also bot clicks are going to screw with it too. It’s normal too see them off a bit.