How to choose product with the exact variant in email marketing campaign?

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Topic summary

A Shopify user is struggling to select a specific product variant (e.g., a 3x bundle) when creating email marketing campaigns, as Shopify appears to randomly choose variants instead.

Proposed Solutions:

  • Native Shopify Email: In the email editor, add a “Product” block, click “Select product,” then use the “Select variant” option to choose the exact bundle desired.

  • Manual workaround: Create a direct link to the specific variant by appending ?variant=ID to the product URL (variant IDs are found in Shopify admin under product variants), then use this custom link in email buttons or images.

  • Third-party tools: Platforms like Klaviyo, Omnisend, or Mailchimp may offer better variant selection control.

The original poster has requested clarification on locating the email editor, indicating they need more guidance on accessing Shopify’s native email marketing features.

Summarized with AI on October 31. AI used: claude-sonnet-4-5-20250929.
1

Shopify chooses random a variant of a product I want to market when I want to make an email marketing campaign. For example I want to contact a customer by email marketing who is interested in buying the variant bundle of 3x the product but Shopify doesn’t show me all variants I can choose from when preparing the email marketing campaign. So Shopify chooses e.g. randomly the 2x product bundle. How can I solve this ?

2

Hey there! To pick a specific product variant, like your 3x bundle, in a Shopify Email campaign, head to the email editor, add a “Product” block, and click “Select product.” Then, choose your product, and you’ll see a “Select variant” option, click that to pick the exact 3x bundle instead of letting Shopify randomize it

Or you can work around this by manually selecting the exact variant you want. One solution is to create a direct link to the specific variant by adding ?variant=ID to the product URL (you can find the variant ID in your Shopify admin under the product’s variants). Then, when designing your email, use a custom button or image linking directly to that variant. If you’re using a third-party email marketing tool like Klaviyo, Omnisend, or Mailchimp, you may have more control over variant selection and display. Let me know if you need help finding your variant IDs

3

Sorry but where do I find the Email editor ?